Global Blue

At Global Blue, the focus is entirely on the international shopper and the retailers who serve them. For travelers, the complexities of claiming VAT refunds can often detract from the joy of shopping abroad. Recognizing this challenge, Global Blue pioneered the concept of Tax Free Shopping over 40 years ago to simplify this very process. The goal is to transform a potentially confusing and time-consuming task into a seamless and rewarding part of the customer's journey. By providing a straightforward way for international shoppers to receive their VAT refunds, Global Blue empowers them to shop with confidence and make the most of their travels. This not only enhances their overall experience but also encourages them to spend more, knowing they can easily reclaim the tax on their purchases. The services are designed to be accessible and user-friendly, with refund points at major airports and city centers, as well as digital solutions that streamline the process even further.

For retail partners, attracting and retaining high-value international customers is a constant challenge. Global Blue acts as a strategic technology and payments partner to help merchants overcome this hurdle and capture the significant growth potential of the international shopper market. The company provides retailers with a suite of innovative solutions that go far beyond simple tax refunds. These include dynamic currency conversion, which allows customers to pay in their home currency at a guaranteed best rate, and advanced data intelligence that offers valuable insights into the spending habits of international shoppers. By leveraging this data, retailers can tailor their marketing efforts, optimize their product offerings, and ultimately drive more footfall and revenue. Global Blue's integrated technology, from in-store POS systems to post-purchase solutions, ensures that every transaction is smooth and efficient for both the customer and the retailer, fostering a positive shopping environment that encourages repeat business and builds lasting loyalty.