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Shaifali Varshney

@shaifalivarshney

Message

I turn digital and product data into conversion gains, scalable reporting, and actionable customer insights.

India

Message

What I'm looking for

I'm looking to lead digital and product analytics that improves customer journeys, conversion, and decision-making, while partnering closely with Product, UX, and senior business leaders on scalable analytics transformation.

At Wolters Kluwer, I lead digital and product analytics for four global publishing platforms serving 2–2.5M monthly users. I've automated 250+ GA4 reports and dashboards for 250+ stakeholders, saving each stakeholder roughly 5–6 hours of reporting time weekly.

I've improved digital conversion by 45% at HDFC ERGO and reduced journey drop-offs by 20–30% through funnel analysis, experimentation, and purchase-flow improvements. Across publishing, entertainment, insurance, and e-commerce, I partner with Product, UX, and business leaders to turn customer behaviour into decision-ready metrics and scalable analytics architecture.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Intelligence Analyst

Current

Wolters Kluwer

Apr 2023 - Present (3 years 5 months)

Leads digital and product analytics across 4 global publishing platforms serving ~2–2.5M monthly users. Designed and automated 250+ GA4 reports and dashboards, saving ~5–6 hours per stakeholder weekly, and drove a BigQuery-based centralized analytics initiative.