Pragya Dassani
@pragyadassani
Business Analyst with expertise in data-driven decision making.
What I'm looking for
I am a results-oriented Business Analyst with a strong background in marketing and technology. My journey began with a B.Tech in Computer Science and Engineering, followed by an MBA in Marketing, where I honed my analytical skills and strategic thinking. Currently, I am making a significant impact at IndiaMART InterMESH Limited, where I lead the development of a seller learning platform that has driven over 1000 certifications and improved user engagement. My efforts in implementing the Voice of Customer program have resulted in a 20% increase in satisfaction scores, showcasing my commitment to enhancing customer experiences.
Previously, I worked at HotWax Commerce, where I led product strategy for a SaaS solution serving clients globally. My ability to collaborate cross-functionally and optimize workflows has consistently improved onboarding times and client satisfaction. I have also gained valuable experience through internships, where I developed data-driven strategies and contributed to digital marketing campaigns that significantly increased lead generation. My passion for continuous learning is reflected in my certifications in Agile Project Management and AI & Machine Learning Foundations.
Experience
Work history, roles, and key accomplishments
Business Analyst
IndiaMART InterMESH Limited
Oct 2023 - Present (1 year 9 months)
Led the development and execution of IM Gurukul, a seller learning platform, driving over 1000 certifications and improving user engagement. Implemented a Voice of Customer (VoC) program through NPS surveys, identifying key pain points and driving technical improvements that increased satisfaction scores by 20%.
Business Analyst
HotWax Commerce
Jun 2022 - Oct 2023 (1 year 4 months)
Led product strategy, roadmap, and execution for Order & Inventory Management SaaS, serving over 10 global clients. Conducted client demos, gathered feedback, and optimized workflows to improve onboarding time by 30%.
Growth Marketing Intern
Asian Paints
May 2021 - Jul 2021 (2 months)
Developed a data-driven contractor loyalty strategy through market research, driving a 15% increase in retention. Analyzed over 500 contractor feedback points to create actionable product improvements.
Market Analyst and Business Development Intern
Divine Global Products
Mar 2021 - Apr 2021 (1 month)
Led WordPress website development and digital marketing campaigns, increasing lead generation by 25%. This involved managing content and optimizing for search engines.
Software Engineer Intern
Tech Mahindra
Feb 2020 - Mar 2020 (1 month)
Led farmer research and UX/UI design for a Hydroponic Plant app, creating prototypes based on insights from over 50 users. This involved user interviews and usability testing.
Education
Degrees, certifications, and relevant coursework
Institute of Management Studies, DAVV
MBA, Marketing
Grade: 8.30 CGPA
Completed a Master of Business Administration with a specialization in Marketing. Achieved a CGPA of 8.30.
Medicaps University
B.Tech, Computer Science and Engineering
Grade: 8.70 CGPA
Activities and societies: Functioned as Hostel Representative at Medicaps University, enhancing hostel life and organizing events. Coordinated the Moonstone-Medicaps University Cultural Fest, managed logistics while ensuring a smooth execution. Led and strategized the Basketball team at Sport-o-Spark, securing the first runner-up trophy.
Earned a Bachelor of Technology in Computer Science and Engineering. Graduated with a CGPA of 8.70.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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