Pragya DassaniPD
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Pragya Dassani

@pragyadassani

Business Analyst with expertise in data-driven decision making.

India
Message

What I'm looking for

I am looking for opportunities that foster innovation and collaboration, where I can leverage my analytical skills to drive impactful business solutions.

I am a results-oriented Business Analyst with a strong background in marketing and technology. My journey began with a B.Tech in Computer Science and Engineering, followed by an MBA in Marketing, where I honed my analytical skills and strategic thinking. Currently, I am making a significant impact at IndiaMART InterMESH Limited, where I lead the development of a seller learning platform that has driven over 1000 certifications and improved user engagement. My efforts in implementing the Voice of Customer program have resulted in a 20% increase in satisfaction scores, showcasing my commitment to enhancing customer experiences.

Previously, I worked at HotWax Commerce, where I led product strategy for a SaaS solution serving clients globally. My ability to collaborate cross-functionally and optimize workflows has consistently improved onboarding times and client satisfaction. I have also gained valuable experience through internships, where I developed data-driven strategies and contributed to digital marketing campaigns that significantly increased lead generation. My passion for continuous learning is reflected in my certifications in Agile Project Management and AI & Machine Learning Foundations.

Experience

Work history, roles, and key accomplishments

IL
Current

Business Analyst

IndiaMART InterMESH Limited

Oct 2023 - Present (1 year 9 months)

Led the development and execution of IM Gurukul, a seller learning platform, driving over 1000 certifications and improving user engagement. Implemented a Voice of Customer (VoC) program through NPS surveys, identifying key pain points and driving technical improvements that increased satisfaction scores by 20%.

Education

Degrees, certifications, and relevant coursework

ID

Institute of Management Studies, DAVV

MBA, Marketing

Grade: 8.30 CGPA

Completed a Master of Business Administration with a specialization in Marketing. Achieved a CGPA of 8.30.

MU

Medicaps University

B.Tech, Computer Science and Engineering

Grade: 8.70 CGPA

Activities and societies: Functioned as Hostel Representative at Medicaps University, enhancing hostel life and organizing events. Coordinated the Moonstone-Medicaps University Cultural Fest, managed logistics while ensuring a smooth execution. Led and strategized the Basketball team at Sport-o-Spark, securing the first runner-up trophy.

Earned a Bachelor of Technology in Computer Science and Engineering. Graduated with a CGPA of 8.70.

Tech stack

Software and tools used professionally

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