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Pragya Dassani

@pragyadassani

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Business Analyst with expertise in data-driven decision making.

India

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What I'm looking for

I am looking for opportunities that foster innovation and collaboration, where I can leverage my analytical skills to drive impactful business solutions.

I am a results-oriented Business Analyst with a strong background in marketing and technology. My journey began with a B.Tech in Computer Science and Engineering, followed by an MBA in Marketing, where I honed my analytical skills and strategic thinking. Currently, I am making a significant impact at IndiaMART InterMESH Limited, where I lead the development of a seller learning platform that has driven over 1000 certifications and improved user engagement. My efforts in implementing the Voice of Customer program have resulted in a 20% increase in satisfaction scores, showcasing my commitment to enhancing customer experiences.

Previously, I worked at HotWax Commerce, where I led product strategy for a SaaS solution serving clients globally. My ability to collaborate cross-functionally and optimize workflows has consistently improved onboarding times and client satisfaction. I have also gained valuable experience through internships, where I developed data-driven strategies and contributed to digital marketing campaigns that significantly increased lead generation. My passion for continuous learning is reflected in my certifications in Agile Project Management and AI & Machine Learning Foundations.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

IndiaMART InterMESH Limited

Oct 2023 - Present (2 years 8 months)

Led the development and execution of IM Gurukul, a seller learning platform, driving over 1000 certifications and improving user engagement. Implemented a Voice of Customer (VoC) program through NPS surveys, identifying key pain points and driving technical improvements that increased satisfaction scores by 20%.

Google Ads Meta Ads Jira Project Management Stakeholder Management Data Analysis Customer Engagement User Experience

Business Analyst

HotWax Commerce

Jun 2022 - Oct 2023 (1 year 4 months)

Led product strategy, roadmap, and execution for Order & Inventory Management SaaS, serving over 10 global clients. Conducted client demos, gathered feedback, and optimized workflows to improve onboarding time by 30%.

SQL Power BI Agile Product Management Client Management Workflow Optimization Data Reporting Business Intelligence

Growth Marketing Intern

Asian Paints

May 2021 - Jul 2021 (2 months)

Developed a data-driven contractor loyalty strategy through market research, driving a 15% increase in retention. Analyzed over 500 contractor feedback points to create actionable product improvements.

Market Research Data Analysis Loyalty Programs Customer Feedback Strategic Planning

Market Analyst and Business Development Intern

Divine Global Products

Mar 2021 - Apr 2021 (1 month)

Led WordPress website development and digital marketing campaigns, increasing lead generation by 25%. This involved managing content and optimizing for search engines.

WordPress Digital Marketing Lead Generation Web Development SEO Content Management

Software Engineer Intern

Tech Mahindra

Feb 2020 - Mar 2020 (1 month)

Led farmer research and UX/UI design for a Hydroponic Plant app, creating prototypes based on insights from over 50 users. This involved user interviews and usability testing.

UX UI Design User Research Prototyping Wireframing User Testing Mobile App Development

Education

Degrees, certifications, and relevant coursework

Institute of Management Studies, DAVV

MBA, Marketing

Grade: 8.30 CGPA

Completed a Master of Business Administration with a specialization in Marketing. Achieved a CGPA of 8.30.

Medicaps University

B.Tech, Computer Science and Engineering

Grade: 8.70 CGPA

Activities and societies: Functioned as Hostel Representative at Medicaps University, enhancing hostel life and organizing events. Coordinated the Moonstone-Medicaps University Cultural Fest, managed logistics while ensuring a smooth execution. Led and strategized the Basketball team at Sport-o-Spark, securing the first runner-up trophy.

Earned a Bachelor of Technology in Computer Science and Engineering. Graduated with a CGPA of 8.70.