Open to opportunities

doğuş deviren

@doudeviren

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I build iGaming lifecycle campaigns that retain, reactivate, and grow player value.

Montenegro

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What I'm looking for

I'm looking to lead CRM, retention, and lifecycle marketing initiatives in iGaming, using segmentation, automation, player insights, and cross-functional collaboration to improve engagement, retention, and player value.

I've led retention strategy and lifecycle marketing for confidential iGaming operators, managing CRM operations for databases of more than 150,000 active players across multiple brands and markets. I build segmented Email, SMS, Push, In-App, and WhatsApp campaigns using Customer.io and Smartico to improve retention, reactivation, deposit conversion, ARPU, and LTV.

At Giti//c, I led CRM strategy, player journey mapping, lifecycle communications, reporting frameworks, and cross-functional CRM projects. I also established the Quality Measurement Department from the ground up, creating QA standards, scoring models, reporting structures, and coaching programs.

My background combines iGaming CRM, player behavior analysis, bonus mechanics, A/B testing, and operational quality. I focus on turning churn-risk signals and customer insights into practical retention, loyalty, VIP, and reactivation initiatives.

Experience

Work history, roles, and key accomplishments

Retention Manager

Confidential iGaming Operator

Feb 2026 - Jul 2026 (5 months)

Owned end-to-end retention strategy and lifecycle marketing operations across multiple markets, driving player retention, reactivation journeys, and churn prevention initiatives. Designed and executed segmented multi-channel CRM campaigns using Customer.io and Smartico for 150,000+ active players.

CRM Strategy Retention Management Lifecycle Marketing Churn Prevention Reactivation Campaigns Loyalty Programs Customer.io Email Marketing SMS Marketing Push Notifications WhatsApp Marketing Data Analysis A B Testing

CRM Specialist

Veritas / Nexus Solutions

Aug 2025 - Jan 2026 (5 months)

Managed multi-brand CRM campaign execution across multiple markets, driving segmentation, lifecycle journeys, and player retention activity using Smartico and Customer.io. Configured bonus mechanics and promotional campaigns to support retention funnels and reactivation activity.

CRM Strategy Lifecycle Marketing Retention Management Customer.io A B Testing Campaign Management Data Analysis Reporting

CRM Product Manager

Giti//c |dva

Jul 2023 - Aug 2025 (2 years 1 month)

Led CRM strategy development and execution to improve player engagement, retention performance, and lifecycle marketing effectiveness. Developed player journey mapping and lifecycle communication strategies aligned with Product, Marketing, and Operations priorities.

CRM Strategy Lifecycle Marketing Player Engagement Retention Management Journey Mapping Reporting Data Analysis Project Management

Quality Control Lead

Giti//c

Jul 2022 - Jul 2023 (1 year)

Established the Quality Measurement Department from the ground up, creating QA structure, evaluation standards, and reporting discipline. Designed QA frameworks, scoring models, and reporting structures that supported operational improvement and customer experience optimization.

Quality Assurance Reporting Coaching Process Improvement Data Analysis

Quality Expert

Turkcell Global Bilgi

Jan 2021 - Jul 2022 (1 year 6 months)

Performed quality monitoring and performance evaluations using internal systems to strengthen service quality and operational consistency. Analyzed customer interactions and delivered reporting that supported coaching, performance improvement, and operational quality.

Quality monitoring Performance Evaluation Reporting Coaching Training Data Analysis

AI Chatbot Consultant

Turkcell Global Bilgi

May 2020 - Jan 2021 (8 months)

Supported chatbot operations, customer behavior analysis, and automation improvement initiatives for a large-scale e-commerce project. Contributed to automation workflows and customer journey optimization through data-driven insights and process improvements.

Customer Behavioral Analysis Automation Data Analysis Process Improvement

CRM Associate

Confidential iGaming Operator

Mar 2018 - Apr 2020 (2 years 1 month)

Executed iGaming CRM operations including segmentation, player lifecycle campaigns, reactivation journeys, and retention workflows using Smartico platform. Managed Email, SMS, and Push campaigns to support player reactivation and retention activity.

CRM Operations Lifecycle Marketing Reactivation Campaigns Retention Management Email Marketing SMS Marketing Push Notifications