Open to opportunities

Nazlı Kara

@nazlikara

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CRM and digital operations leader driving service growth, process optimization, and cross-functional delivery.

Turkey

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What I'm looking for

I seek a senior operations or CRM leadership role where I can scale teams, launch services, optimize processes, and align digital strategy with business growth.

I am a results-driven CRM and digital operations leader with over 11 years' experience in account management, e-commerce operations, and process optimization. I specialize in service onboarding, RFP preparation, financial accountability, and aligning digital strategies with business objectives.

Throughout my career I have led cross-functional teams, scaled operations, and launched new services that secured client acquisitions — including CRO and AI-based content services and an expanded PIM operation with 175% growth. I focus on improving team utilization, implementing SOPs, and delivering measurable efficiency gains.

I bring hands-on experience in digital delivery, campaign analytics, CRM automation (Eloqua, Salesforce), marketplace and inventory management, and stakeholder engagement. I am committed to driving operational excellence and strategic resource allocation to support sustainable business growth.

Experience

Work history, roles, and key accomplishments

Current

Head of Development Function

Current

NMQ Digital

Aug 2025 - Present (5 months)

Lead a 30+ member cross-functional team delivering websites, portals, and mobile apps while overseeing strategic planning, resource management, and operational alignment to ensure quality delivery and cross-team collaboration.

Team Leadership Resource Management Strategic Planning Mobile Apps Cross Functional Collaboration Project Management

CRM, PIM & New Service Manager

NMQ Digital

Sep 2023 - Aug 2025 (1 year 11 months)

Onboarded CRO and AI content services securing initial sales, expanded PIM capacity by 175%, and implemented SOPs while managing resource allocation, financial accountability, and RFP/support for sales.

CRM RFP Resource Allocation Financial Reporting Sales Support Process Optimization

E-commerce Operations Lead

Hellogreen.co

Oct 2021 - Aug 2023 (1 year 10 months)

Led content development, annual planning and media calendar execution, managed paid campaigns and CRM strategies, and optimized website and marketplace operations to improve acquisition and inventory alignment.

E Commerce Operations Content Strategy Google Analytics Paid Advertising Website Optimization Inventory Management

Digital Delivery Manager

NMQ Digital

Jun 2017 - Oct 2021 (4 years 4 months)

Managed multiple digital accounts, improved client retention through account strategies, led change management during transitions, and oversaw team KPIs to ensure high-quality service delivery.

Account Management Change Management KPIs Delivery Management Process Improvement Stakeholder Management Team Leadership

Digital Marketing Specialist

NMQ Digital

Jun 2015 - Jun 2017 (2 years)

Executed email marketing and automation using Eloqua and Salesforce, developed customer segmentation strategies, and optimized workflows to improve campaign performance.

Email Marketing Marketing Automation Eloqua Salesforce Customer Segmentation Campaign Optimization Analytics

Search Engine Assessor

Yandex

Dec 2011 - May 2015 (3 years 5 months)

Conducted search relevance assessments across spam, image, geo, and relevance query types and contributed labelled data used in search and ML model improvements.

Search Relevance SEO Data Labeling Machine Learning Support Spam Detection