Nazlı Kara

Lead a 30+ member cross-functional team delivering websites, portals, and mobile apps while overseeing strategic planning, resource management, and operational alignment to ensure quality delivery and cross-team collaboration.

Onboarded CRO and AI content services securing initial sales, expanded PIM capacity by 175%, and implemented SOPs while managing resource allocation, financial accountability, and RFP/support for sales.

Led content development, annual planning and media calendar execution, managed paid campaigns and CRM strategies, and optimized website and marketplace operations to improve acquisition and inventory alignment.

Managed multiple digital accounts, improved client retention through account strategies, led change management during transitions, and oversaw team KPIs to ensure high-quality service delivery.

Executed email marketing and automation using Eloqua and Salesforce, developed customer segmentation strategies, and optimized workflows to improve campaign performance.

Conducted search relevance assessments across spam, image, geo, and relevance query types and contributed labelled data used in search and ML model improvements.

Managed web content operations and email marketing processes for Philips Healthcare, ensuring content accuracy and timely campaign execution.

Grade: 3.2

Completed a master's degree in Production Management and Marketing with a 3.2 GPA.

Grade: 3.12

Completed a Bachelor's degree in International Relations with a 3.12 GPA.

Grade: 3.24

Completed a Bachelor's degree in International Trade and Business with a 3.24 GPA.

Participated in an exchange program in International Relations at Masaryk University.