EMEL TUTUNCU
@emeltutuncu
CRM & reporting and BI leader turning customer, sales, and KPI data into automated reporting and better profitability.
TurkeyWhat I'm looking for
I manage CRM, KPI, and reporting end to end, building automated report flows and dashboards that keep sales and customer performance on track. At CİMRİ BİLGİ TEKNOLOJİLERİ ve SİSTEMLERİ A.Ş., I’ve handled reporting automation, data-source control, CRM monitoring and development, and the technical needs behind Jira-driven reporting work.
Before that, I led Business Intelligence & Reporting for Milli Piyango Online at SİSAL ŞANS İNTERAKTİF HİZMETLER VE ŞANS OYUNLARI A.Ş. I developed analytical models with the CRM team to support campaign performance and retention, coordinated with digital marketing to improve conversion and reduce CPA, and prepared online P&L and budgeting aligned with the CFO.
Earlier roles at SAMSUNG ELECTRONICS TURKEY and McDonald’s Turkey focused on sales and marketing analytics, forecasting, pricing and profitability analysis, and CRM/Salesforce rollout efforts. Across these jobs, I’ve consistently connected KPI tracking, budget planning, and operational reporting to the decisions senior management needs.
Experience
Work history, roles, and key accomplishments
CRM & Reporting Manager
Cimri Bilgi Teknolojileri ve Sistemleri A.Ş.
Aug 2024 - Apr 2025 (8 months)
Prepared reports, analysis, and presentations for top management; managed CRM system and telesales operations.
Business Intelligence & Reporting Manager
Sisal Şans İnteraktif Hizmetler ve Şans Oyunları A.Ş.
Jun 2022 - Feb 2024 (1 year 8 months)
Developed analytical models to improve campaign performance and retention; prepared online P&L and budget.
Market Intelligence & Sales Operations and Planning Manager
Aug 2014 - Mar 2020 (5 years 7 months)
Supported B2B strategy, sales performance reporting, and CRM development; managed product roadmap and supply chain.
Marketing Research & Analysis Consultant
Anadolu Restoran İşletmeleri Ltd. Şti. (McDonald's Turkey)
Aug 2010 - Dec 2013 (3 years 4 months)
Interpreted data on KPIs, product mix, and pricing; supported menu optimization and new product launches.
Senior Sales Operations Specialist
Orange Business Services Turkey
Jul 2009 - Jul 2010 (1 year)
Managed revenue forecasting, sales performance reporting, and quote-to-order processes.
Senior Commercial Decision Support Analyst
Vodafone Telekomünikasyon A.Ş.
Aug 2007 - Mar 2009 (1 year 7 months)
Analyzed projects, tariffs, and campaigns; performed financial modeling and decision support.
Sales Reporting & Support Analyst
Avea İletişim Hizmetleri A.Ş.
Mar 2001 - Jul 2007 (6 years 4 months)
Set targets, tracked performance, and managed dealer premiums; participated in Sales Force Automation project.
Assistant Specialist, Credit Analysis
Osmanlı Bankası
Aug 1997 - Feb 1999 (1 year 6 months)
Performed credit analysis and international financing via foreign banks.
Education
Degrees, certifications, and relevant coursework
Boğaziçi University
Bachelor of Science, Business Administration
1992 - 1996
Graduated as an Honor Student from the Business Administration Department.
Üsküdar American Academy
High School Diploma, General Education
1985 - 1992
Graduated in the top ten as an honor student with awards for perfect attendance.
Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Job categories
Skills
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