I’m looking for a remote role where I can own lifecycle, CRM, retention, and customer journey strategy. I enjoy hands-on work with automation, testing, segmentation, and performance, and I’m open to international teams across different industries.
Open to opportunities
Ali Faruk User
@alifaruk
I build CRM and lifecycle programs that grow retention, revenue, and customer lifetime value.
TurkeyWhat I'm looking for
I've built retention and CRM programs for Microdosify.com since 2019, progressing from Email Marketing Specialist to Senior Lifecycle Marketing Manager. I own customer journeys from acquisition nurturing through onboarding, activation, post-purchase, retention, and win-back.
I manage a 75,000+ subscriber Klaviyo CRM program, with lifecycle and retention initiatives influencing approximately 30% of company revenue. I built and optimized automations including welcome, cart and browse abandonment, replenishment, sunset, and win-back flows; my cart recovery program generates approximately $20,000 per month.
I use behavioral segmentation, personalization, A/B testing, lifecycle analytics, attribution reporting, and deliverability practices to identify revenue and LTV opportunities. I also plan weekly promotional campaigns around seasonal launches and product releases while partnering with creative, content, and leadership teams.
Alongside my in-house work, I consult for DTC and eCommerce clients including Shrooms Online, SaveOnGreens, and ItrakMedia, building lifecycle strategies and Klaviyo workflows that improve engagement, conversion, repeat purchase behavior, and retention.
Experience
Work history, roles, and key accomplishments
Current
Senior Lifecycle Marketing Manager
Microdosify
Jan 2023 - Present (3 years 8 months)
Owns end-to-end lifecycle strategy for a DTC eCommerce brand, managing a 75,000+ subscriber CRM program in Klaviyo. Built and optimized automations including cart recovery, generating approximately $20,000 per month.
MI
Current
Senior Lifecycle Marketing Manager
Microdosify.com
Jan 2023 - Present (3 years 8 months)
Owns end-to-end lifecycle strategy for a DTC eCommerce brand, managing a 75,000+ subscriber CRM program in Klaviyo. Built and optimized automations including cart recovery, generating approximately $20,000 per month.
FR
Current
Lifecycle Marketing Consultant
Freelance
Jul 2018 - Present (8 years 2 months)
Develop lifecycle marketing strategies for DTC and eCommerce brands, managing customer journeys from acquisition through retention. Build and optimize CRM automation using Klaviyo, including welcome, abandoned cart, post-purchase, and win-back workflows.
MI
Lifecycle Marketing Manager
Microdosify.com
Jan 2021 - Dec 2023 (2 years 11 months)
Owned end-to-end lifecycle marketing strategy for a DTC eCommerce brand, managing CRM initiatives for a 75,000+ subscriber database and driving approximately 30% of total company revenue through retention programs.
Education
Degrees, certifications, and relevant coursework
Bahcesehir University
Bachelor's Degree, Computer Science
2015 - 2019
Pursued a Bachelor's Degree in Computer Science, building a strong foundation in technical and analytical skills.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
TurkeyAuthorized to work in
Website
alifaruk.sbsPortfolio
alifaruk.sbsSalary expectations
95k-120k USD
Social media
Job categories
Skills
Lifecycle MarketingCRM StrategyCustomer Journey MappingCustomer RetentionCustomer AcquisitionEmail MarketingMarketing AutomationSegmentationPersonalizationA B TestingDeliverabilityLifecycle AnalyticsMarketing AttributionCustomer Lifetime ValueKlaviyoDripOmnisendMailchimpGoogle AnalyticsMicrosoft ClarityGoogle SheetsExcelLifecycle StrategyOnboardingActivationPost Purchase ExperienceRetention MarketingEmail Deliverability
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