Allahverdi Aliyev
@allahverdialiyev1
I scale profitable user acquisition for apps, games, fintech, and marketplaces across paid media channels.
United KingdomWhat I'm looking for
At Point2Web, I manage $1M+ in monthly user acquisition spend for subscription apps and games including FLO, Mad Muscles, World of Tanks, and Genshin Impact. I scale channels from initial tests to profitable growth, with 90% of campaigns reaching profitability within 60 days.
I've built predictive LTV models, launched FLO's NewsBreak web-to-app funnel, and run creative pipelines that improved average D7 ROAS by 22%. Previously at Guavapay, I delivered 4.8x ROAS across EMEA and APAC while improving verified-customer CAC by 21%.
Across eight years in performance marketing, I've managed $50M+ in ad spend across Meta, Google, TikTok, Apple Search Ads, programmatic, and SDK networks. I also lead teams, improve attribution and measurement, and use unit economics to turn growth data into confident spend decisions.
Experience
Work history, roles, and key accomplishments
User Acquisition Manager
Point2Web
Jun 2025 - Present (1 year 3 months)
Manage $1M+ monthly UA spend across subscription apps and games, scaling 80% of budgets 5x within 3 months while reaching profitability inside 60 days on 90% of campaigns. Built predictive LTV models and improved winning-creative rate from 9% to 16%.
User Acquisition Manager
Guavapay
Oct 2024 - Jun 2025 (8 months)
Directed a $2M annual budget across Google, Meta, TikTok, LinkedIn and programmatic for a payments app, delivering 4.8x ROAS and holding monthly pacing within ±4% of plan. Implemented Conversions API and server-side tracking, recovering 18% more conversion signal post-ATT.
User Acquisition Manager
Ebdaa Digital Technology
Nov 2022 - Oct 2024 (1 year 11 months)
Ran $500K+ monthly UA across a 4-app GCC portfolio, diversifying spend into AppLovin, Mintegral, Moloco, Unity Ads, ironSource and Liftoff, taking non-Meta/Google share from 11% to 34% while holding CAC within 6% of target. Improved IPM from 7.8 to 10.6 and reduced eCPI 18%.
Regional Performance Marketing Manager
Crimson Education
Jan 2022 - Nov 2022 (10 months)
Owned EMEA paid acquisition, increasing qualified leads 38% YoY while reducing CAC 16% and lifting annual-plan adoption 12 percentage points. Built SQL and BigQuery analyses across 20M+ user events, cutting recurring channel analysis from 4 hours to under 30 minutes.
Digital Marketing Manager
PREM Agency
Oct 2020 - Jan 2022 (1 year 3 months)
Led paid acquisition for 50+ clients across healthcare, retail, dating and crypto, managing $700K+ monthly spend for a D2C retail client and growing new-customer revenue 41% and ROAS 22%. Ran 40 CRO experiments, lifting landing-page CVR 27%.
Digital Marketing Specialist
Client Accelerators
Jun 2018 - Oct 2020 (2 years 4 months)
Restructured Google and Meta accounts around Performance Max, Demand Gen and Advantage+, improving CVR 16% and D30 ROAS from 112% to 136%. Automated reporting through Zapier/Make, platform APIs and BI dashboards, cutting manual weekly reporting effort by 80%.
Education
Degrees, certifications, and relevant coursework
London School of Economics
Certificate, Digital Marketing
Completed a certificate in Digital Marketing Strategy and Analytics from the London School of Economics in 2027.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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