Donna Thompson
@donnathompson
Senior sales executive driving occupancy and revenue growth through coaching-first leadership.
United StatesWhat I'm looking for
I’m a strategic senior sales executive with 20+ years leading multi-site teams across senior living, hospice, and post-acute markets. I’m known for a coaching-first, people-centered leadership philosophy that builds accountable, high-performance cultures and elevates teams through consultative selling and structured training.
I deliver consistent results—10–25% revenue growth, 8–12% occupancy gains, and double-digit conversion improvement—especially by stabilizing underperforming markets, accelerating referral growth, and driving disciplined, data-backed execution. In recent roles, I led occupancy improvements (76% to 84%), increased ADC and revenue (25% and 20% in 2022), and successfully transitioned and rebranded multiple acquisitions to unify sales process, messaging, and market positioning.
Experience
Work history, roles, and key accomplishments
Regional Director of Sales & Marketing
Sinceri Senior Living
Jan 2025 - Present (1 year 6 months)
Led sales strategy for 16 assisted living and memory care communities, improving performance and market alignment. Drove occupancy from 76% to 84% and standardized sales process and messaging across six acquisitions through a consultative, coaching-first culture.
Increased ADC by 25% and revenue by 20% in 2022 through stronger market execution. Expanded provider partnerships across Ascension and AMG networks and led a multidisciplinary sales and admissions team to improve alignment and conversion effectiveness.
Rebuilt and upskilled the regional sales team using structured coaching and consultative-selling training with accountability disciplines. Led multi-state sales strategy across four regions and guided teams through COVID-era market shifts.
Oversaw census and revenue growth across eight IL/AL/MC/SNF campuses, including CCRC and entry-fee sales. Increased occupancy by 23% by refining financial discovery, need alignment, readiness-to-move conversions, and sales training.
Regional Director of Sales & Marketing
Holiday Retirement
Jan 2015 - Jan 2017 (2 years)
Directed a 13-community portfolio, setting strategic direction and strengthening sales execution across senior living markets. Achieved 24% census growth by improving conversion, outreach productivity, and referral diversification.
Built and coached high-impact sales teams across multiple states, improving conversion, outreach effectiveness, and market engagement. Earned repeated regional training recognition and awards for top-quartile performance, including highest revenue, ADC, and occupancy growth.
Education
Degrees, certifications, and relevant coursework
Ball State University
Bachelor of Science
Earned a Bachelor of Science from Ball State University.
Availability
Location
United StatesAuthorized to work in
Job categories
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