At THE ARBOR COMPANY’s THE ARBOR AT LAKE WORTH, I lead sales strategy for independent living, assisted living and memory care. I develop local referral relationships and guide prospect development, tours, deposits and move-ins.
I coach the sales team on discovery, consultative selling and conversion, using CRM data, competitive intelligence and rate positioning to guide follow-up and forecasting. I also partner with executive, clinical and operational colleagues on market positioning and move-in readiness.
At SUNRISE SENIOR LIVING, I directed sales and business development for nine communities across three markets. I aligned community sales plans with regional occupancy and revenue objectives and coached sales leaders on pipeline development and conversion.
At WESTMONT LIVING, I led new-community sales and marketing, increasing occupancy from 11.33% in September 2021 to 75% by September 2023. Earlier, I developed healthcare referral relationships and sales territories, including increasing client census by 45% at HEART OF HUMANITY CARE SERVICES.

