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Conrado DuarteCD
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Conrado Duarte

@conradoduarte

Senior living sales leader at THE ARBOR COMPANY, driving sales across care levels after growing a new community to 75% occupancy.

United States
Message

At THE ARBOR COMPANY’s THE ARBOR AT LAKE WORTH, I lead sales strategy for independent living, assisted living and memory care. I develop local referral relationships and guide prospect development, tours, deposits and move-ins.

I coach the sales team on discovery, consultative selling and conversion, using CRM data, competitive intelligence and rate positioning to guide follow-up and forecasting. I also partner with executive, clinical and operational colleagues on market positioning and move-in readiness.

At SUNRISE SENIOR LIVING, I directed sales and business development for nine communities across three markets. I aligned community sales plans with regional occupancy and revenue objectives and coached sales leaders on pipeline development and conversion.

At WESTMONT LIVING, I led new-community sales and marketing, increasing occupancy from 11.33% in September 2021 to 75% by September 2023. Earlier, I developed healthcare referral relationships and sales territories, including increasing client census by 45% at HEART OF HUMANITY CARE SERVICES.

Experience

Work history, roles, and key accomplishments

WL

Director of Sales and Marketing

Westmont Living

Jan 2021 - Dec 2023 (2 years 11 months)

Led new-community sales and marketing, increasing occupancy from 11.33% to 75% in two years. Developed marketing plans and managed budgets using CRM insights and competitive analysis.

VC

Director of Sales and Marketing

Verdugo Care

Jan 2020 - Dec 2021 (1 year 11 months)

Directed sales, marketing, hiring, and business development during the COVID-19 pandemic. Supported health-information and telehealth solutions to improve communication.

BH

Area Sales Manager

Bridge Home Health and Hospice

Jan 2020 - Dec 2021 (1 year 11 months)

Developed a new territory through healthcare account development and referral relationships. Built relationships with hospitals and physician practices to support census and revenue goals.

HA

Staffing Manager

Home Care Assistance

Jan 2014 - Dec 2015 (1 year 11 months)

Managed staffing operations for a home care agency.

BL

Community Relations Coordinator

Bonaventure Senior Living

Jan 2012 - Dec 2014 (2 years 11 months)

Coordinated community relations for a senior living provider.

HH

Lead Certified Nursing Assistant

HCR ManorCare and Hearthstone

Jan 2010 - Dec 2012 (2 years 11 months)

Served as lead CNA, providing patient care and supervising staff.

MC

Certified Nursing Assistant

Magi's Care

Jan 2009 - Dec 2010 (1 year 11 months)

Provided direct patient care as a certified nursing assistant.

Education

Degrees, certifications, and relevant coursework

University of California, Berkeley logoUB

University of California, Berkeley

Executive Education, Marketing Analytics and AI

Pursuing Executive Education in Marketing Analytics and AI: Strategies and Tools, expected completion in 2026.

Waldorf University logoWU

Waldorf University

Bachelor of Science, Healthcare Management

Bachelor of Science in Healthcare Management from Waldorf University, completed in 2018.

IE

IEPO

Associate of Arts, Accounting and Finance

Associate of Arts in Accounting and Finance from IEPO, Brazil, completed in 2009.

Tech stack

Software and tools used professionally

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