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Diego Marquez

@dmqz

Design leader specializing in digital product innovation, experience design, and multidisciplinary team leadership.

Spain
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What I'm looking for

I seek leadership roles where I can drive human-centered product innovation, mentor teams, scale design practice, and deliver measurable business impact.

I am a design leader with 16+ years of experience in digital design and product innovation across Europe, the Middle East, Asia, and North America. I lead multidisciplinary teams to deliver human-centered experiences for fintech, luxury retail, logistics, healthtech and mobility clients.

I set up innovation studios and incubators, established Human-Centered Design approaches, and launched products to market — notably an app that achieved 8,000+ downloads in Q3 FY2023. I also co-founded a martial-arts-inspired lifestyle brand and support emerging businesses with branding and design strategy.

In studio leadership roles I have built culture, mentored designers, and created scalable processes and design systems, including a global UI and mobile banking app for a major bank. I have driven large rollouts, such as a loyalty programme deployed across 1,700+ stores and 92 brands in 10 countries.

I prioritize design thinking, cross-functional alignment, and measurable impact, and I enjoy mentoring others and helping organisations raise design maturity while delivering commercially viable, user-centered products.

Experience

Work history, roles, and key accomplishments

Designit logoDE

Experience Design Lead

Oct 2019 - Jun 2021 (1 year 8 months)

Led setup of a new Dubai studio and launched regional offerings; redesigned a loyalty programme rolled out across 1,700+ stores and 92 brands, and designed an intranet projected to scale from 250 to 20,000+ users.

FR

Designer & Art Director

Freelance

Jan 2013 - Jul 2018 (5 years 6 months)

Transitioned from marketing to UX and strategic design, delivering global-facing projects and strengthening professional network across markets.

EC

Mid-Weight Designer

EYE-D Creative

Jun 2012 - Dec 2012 (6 months)

Contributed to marketing and design campaigns for clients including Universal Pictures, Warner Brothers, Red Bull, Activision and Mind Candy within a small creative team.

Education

Degrees, certifications, and relevant coursework

Istituto Europeo di Design logoID

Istituto Europeo di Design

Bachelor's Degree, Digital Design

2009 -

Completed a Bachelor's degree in Digital Design with coursework focused on experience and product design.

Tech stack

Software and tools used professionally

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Diego Marquez - Design Leader - Freelance | Himalayas