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I lead brand and marketing strategies that build relevance, strengthen identity, and drive audience growth and lead generation. With more than 15 years of experience, I connect branding, content, social media, performance campaigns, and sales alignment.

At Branding Zen, I develop brand concepts, visual identities, tone of voice, and integrated digital and offline campaigns. I also conduct market and competitive research, monitor KPIs, and manage teams to keep every touchpoint consistent.

In real estate at Alves Cardoso Imóveis and Grupo JRC, I supported product launches, paid media, digital-funnel optimization, CRM and after-sales campaigns, partnerships, sales presentations, and events. My work includes Google, Meta, and LinkedIn campaigns as well as social media management and internal marketing.

Earlier, at Board Comunicação Integrada, I managed health and wellness clients, campaign budgets, social strategies, packaging, catalogs, and scientific events. I also bring international relations and press relations experience from California Filmes and CDN Comunicação.