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Isak Harouni

@isakh

Acquisition leader in iGaming who built an affiliate programme from the ground up and improved landing-page performance.

Israel

Message

At Pro Classic Global Ltd., I own acquisition strategy and media budget allocation across four active gaming websites. I built and manage an affiliate programme from the ground up, and introduced CRO frameworks and A/B testing cadences to improve landing-page performance and reduce CPA.

At Overview FX Ltd., I grew organic lead generation by 40% in 12 months by restructuring SEO strategy, and scaled paid campaigns that lifted conversion rates by 30% while reducing CPA by 25%. Through Crowds Wire Ltd., I’ve delivered 120+ client projects and designed custom CRM and affiliate tracking platforms that increased affiliate-driven revenue by up to 60%.

Experience

Work history, roles, and key accomplishments

Current

Owner & Digital Marketing Consultant

Current

Crowds Wire Ltd.

Jan 2010 - Present (16 years 9 months)

Independent consultancy delivering acquisition, SEO, and affiliate solutions for online casino, forex, and eCommerce clients. Delivered 120+ client projects and designed custom CRM and affiliate tracking platforms that increased client affiliate-driven revenue by up to 60%.

SEO PPC Affiliate Marketing CRM Affiliate Tracking Content Marketing Technical SEO Performance Marketing UX

Chief Marketing Officer

Pro Classic Global Ltd.

Jan 2025 - Dec 2026 (1 year 11 months)

Overseeing full acquisition lifecycle across multiple markets and digital properties. Own acquisition strategy and media budget allocation across paid search, paid social, SEO, and affiliate channels for 4 active gaming websites.

Google Ads Meta SEO Affiliate Marketing CRO A B Testing KPI Dashboards LTV Analysis

Head of Marketing

Overview FX Ltd.

Jan 2021 - Dec 2024 (3 years 11 months)

Responsible for all digital acquisition channels and team leadership. Grew organic lead generation by 40% within 12 months and scaled multi-channel paid campaigns, delivering a 30% uplift in conversion rates and a 25% reduction in CPA year-over-year.

SEO Google Ads Facebook Ads PPC Content Marketing Social Media Forecasting Attribution Agency Management

Digital Marketing Specialist

Notesco Ltd. (IronFX)

Jan 2020 - Dec 2021 (1 year 11 months)

Managed a $500,000+ monthly acquisition budget, generating a 500% increase in SEO-driven traffic within six months. Drove 2,000+ monthly qualified leads from organic channels, representing 20% of total monthly revenue contribution.

Google Ads Facebook Ads Email Marketing SEO Affiliate Marketing Marketing Automation Audience Segmentation Bid Strategy Landing Page Test Experience

Marketing & Affiliate Manager

Random Logic (888 Casino)

Sep 2007 - Dec 2009 (2 years 3 months)

Managed affiliate acquisition for the Italian market, consistently generating 1,000+ First Time Deposits (FTDs) per month. Recruited and managed a network of affiliate publishers, negotiating commercial agreements (CPA, RevShare, hybrid) to maximize player contribution.

Affiliate Marketing Lead Generation CPA RevShare Negotiation Traffic Quality Fraud Detection LTV Analysis

Manager, Italian Division

The Nation Traffic Ltd (Playtech)

Sep 2004 - Jun 2007 (2 years 9 months)

Responsible for all acquisition, media buying, and team management for the Italian market. Achieved a 50% conversion rate in the Italian online casino market and 57% for TITAN POKER Italy, among the highest in the business at the time.