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Diana Njinju

@diananjinju

RevOps specialist helping B2B SaaS companies turn messy CRMs into predictable pipeline engines with HubSpot and automation.

Kenya
Message

At MINDCONNECT AUSTRALIA, I designed a 30-day onboarding sequence that reduced time-to-first-value by 50% and increased activation from 60% to 85%. I also developed automated nurture campaigns that converted 20% more trials to paid customers.

At CURTAINSONLINEKE, I built a Zapier workflow connecting website leads to HubSpot and personalized welcome emails. I also created a lead magnet and nurture sequence that converted 15% of new leads into first-time buyers within 30 days.

At BRIGHTPATH DIGITAL SOLUTIONS, I organized client data in Notion and Trello, automated onboarding workflows, and supported targeted prospecting and cold email campaigns. I help B2B SaaS companies and agencies improve lead generation, nurturing, onboarding, and retention through CRM operations and workflow automation.

Experience

Work history, roles, and key accomplishments

BS

Virtual Assistant to Two Founders & CEOs

Brightpath Digital Solutions

Mar 2025 - Aug 2025 (5 months)

Served as the operational backbone for two founders, managing cross-timezone communication, CRM hygiene, and workflow automation. Set up automated client onboarding workflows and built targeted prospect lists for outreach.

DA

Administrative Assistant

D.N. Waweru & Associates

Jul 2017 - Aug 2024 (7 years 1 month)

Managed day-to-day operations for a busy tax firm, focusing on client data management and process consistency. Maintained client records in Excel and Zoho CRM and standardized onboarding paperwork.

LL

Customer Success & Onboarding Specialist

LegalTech AI Solutions Ltd

Jan 2020 - Dec 2022 (2 years 11 months)

Provided high-touch support for a wellness platform, focusing on user retention and satisfaction. Maintained a 95% customer satisfaction score and identified onboarding friction points that led to a simplified signup flow.

Education

Degrees, certifications, and relevant coursework

Jomo Kenyatta University of Agriculture and Technology logoJT

Jomo Kenyatta University of Agriculture and Technology

Bachelor's Degree, Business Information Technology

2012 -

Pursuing a Bachelor's degree in Business Information Technology, currently deferred.

HubSpot Academy logoHA

HubSpot Academy

Sales Hub Certification, Sales

In progress for the Sales Hub Certification.

Zapier Academy logoZA

Zapier Academy

Automation Foundations Certification, Automation

In progress for the Automation Foundations certification.

NS

Ngarariga Girls’ Secondary School

KCSE Certificate, High School

2007 - 2010

Grade: B⁻

Activities and societies: School Captain; Chief Editor, School Magazine

Completed KCSE certificate with a mean grade of B⁻, served as School Captain and Chief Editor of the School Magazine.

HubSpot Academy logoHA

HubSpot Academy

RevOps Certification, Revenue Operations

Completed the RevOps Certification.

Instantly logoIN

Instantly

Cold Email Masterclass, Cold Email

Completed the Cold Email Masterclass.

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