Diana Carolina Murillo Simbaqueba
@dianacarolinamurillo
I optimize e-commerce ops, UGC pipelines & content QA. I reduce errors across Shopify and social media. Onboarding and SOP creation.
What I'm looking for
At Apavale, I review social posts, captions, reels, visuals, links, and platform requirements before publication, helping teams maintain brand consistency and publish with fewer last-minute corrections. I also build and manage Shopify stores, optimize listings, execute email marketing, manage social channels, and launch Meta Ads campaigns.
I've coordinated full-cycle UGC creator workflows for At Ease Baby and influencer campaigns through Billo, Collabstr, Creators.co, VideoPeel, and Backstage. Across operations roles at BrainPower Inc. and other remote teams, I've created SOPs, organized documentation in ClickUp and Notion, supported automation, and brought structure to high-volume content and e-commerce work.
Experience
Work history, roles, and key accomplishments
I work as a Content Quality & Review Specialist supporting the agency’s social media and content production team. My role sits between content creation and publishing, acting as the final quality filter to ensure all deliverables meet brand, format, and platform standards before going live.
Key responsibilities:
Review social media content (posts, captions, reels, short-form videos, visuals) befo
Provided high-level executive, operational, and marketing support dedicated to At Ease Baby, a mom-and-baby e-commerce brand. Managed end-to-end e-commerce operations, digital marketing, and full-cycle UGC creator workflows.
Key contributions included:
UGC & Creator Management: Managed the full creator pipeline for At Ease Baby, including targeted discovery and outreach to mom content creators,
-Designed and implemented SOP procedures to solve operational inefficiencies, resulting in streamlined processes and reduced costs.
-Onboarded, trained, and supervised new team members to address performance gaps, ensuring consistent adherence to company policies.
-Managed documentation and clerical tasks to support managers and CEOs, improving workflow organization and information accessibility.
-Created and scheduled Instagram and Facebook content in Canva and Planoly to address low engagement, ensuring consistent online presence.
-Designed weekly content pieces to maintain brand aesthetics and improve follower interaction.
-Developed reports in Google Sheets to track performance and inform future strategies.
-Conducted hashtag and trend research to optimize reach and solve visibility ch
Virtual Assistant and Community Manager
Jul 2019 - Oct 2021 (2 years 3 months)
Community Manager for Instagram and Facebook
-Managed Instagram and Facebook communities, addressing follower queries and comments to increase engagement and loyalty.
-Designed and scheduled newsletters with Canva to maintain audience connection and drive website traffic.
-Created content posts and performed hashtag research to optimize reach and address stagnant growth.
-Executed new follower str
Assisted in managing online communities and supporting content and engagement efforts for a travel vlogger.
Pinterest account management
-Managed Pinterest account by designing pins in Canva and scheduling via Tailwind, addressing low traffic and improving engagement.
-Oversaw Tailwind management and pin reprogramming to maintain a steady content flow and optimize exposure.
-Conducted topic and hashtag research to solve SEO visibility challenges and increase website visits.
-Implemented follower growth
-Provided administrative and marketing support to address operational gaps, creating reports in Canva and Google Docs/Sheets for data-driven decisions.
-Edited landing pages and email flows in ClickFunnels and Klaviyo to optimize sales funnels and improve user experience.
-Conducted audience research via Meta Insights to solve targeting issues and enhance campaign performance.
-Performed data entry for purchase orders in the sales department, solving processing delays and ensuring accurate order management.
-Provided customer service support via chat to address client inquiries, enhancing buyer satisfaction on Amazon.
-Prepared e-commerce invoices and calculated commissions to solve billing inaccuracies, ensuring timely and precise payments.
-Posted data on file-sharing platforms to maintain organized financial records accessible to the team.
-Entered accounting information into the system, addressing data integrity needs and improving financial reporting efficiency.
I worked in the Reception area and customer service support in the bar restaurant. Customer service, check-in and check-out of clients, reception and organization of reservations through planning management, telephone and email attention to clients, management of cash receipts and petty cash.
Coordination of courier tasks, supply of work items for the entire hostel, management of the Filemaker sys
Bank United monthly reporting. The report collected information from its accounting system. The main task was analyzing the data, creating filter fields, and building a database.
This company was a Total Business client for which I worked the previous year.
Record of daily accounting and commercial operations from a client based in Miami dedicated to the purchase and sale of cellular equipment on a large scale.
I was in charge of the accounts payable department and reporting Banks in the United States.
Accounting Assistant
Nov 2009 - Oct 2013 (3 years 11 months)
I was in charge of treasury management, receipt and consignment of money, payments to suppliers, disbursement of credits, and disbursement of monetary aid. Payroll discounts, portfolio management, account reconciliation.
I completed my accounting internship for a year. Then, I worked directly with the foundation as a project assistant, supporting the project director in presenting reports to international banks that financed the projects and controlling project budget execution.
Receiving orders and customer service, executing strategies to get leads from Cali and other cities. I also worked on portfolio management, rotation, and various functions in the accounting area, such as journal entries (accounting) and support to the head of accounting.
Education
Degrees, certifications, and relevant coursework
University Superior Center Colombia
Associate's Degree, Accounting Technology/Technician and Bookkeeping
IUNIT centro universitario
Master's Degree, Data Science
IUNIT centro universitario
Master in Data Science and eCommerce Strategies, Marketing
2024 - 2025
This master's degree combines theoretical knowledge and practical skills taught by experts in data science, artificial intelligence, and digital strategies, supported by applied projects and hands-on learning experiences. Upon completion of this program, students will be prepared to face the challenges of the digital environment and contribute significantly to the growth and optimization of e-comm
French Alliance
Frech Diploma DELF B1, French Language and Literature
2012 - 2012
French Course: Basic to Intermediate
Servicio Nacional de Aprendizaje - SENA
English, Intermediate
2008 - 2011
Corporación Universitaria Centro Superior de Cali
Associate's degree, Accounting Technology/Technician and Bookkeeping
2005 - 2008
French Alliance
French Diploma DELF B1, French Language and Literature
2012 - 2012
French course from basic to intermediate level, culminating in the DELF B1 diploma.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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