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Diana Carolina Murillo SimbaquebaDS
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Diana Carolina Murillo Simbaqueba

@dianacarolinamurillo

I optimize e-commerce ops, UGC pipelines & content QA. I reduce errors across Shopify and social media. Onboarding and SOP creation.

Italy
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What I'm looking for

I'm looking for a remote role where I can bring clarity, quality control, and organized workflows to high-volume content, UGC, and e-commerce operations while helping creative and marketing teams move faster with confidence.

At Apavale, I review social posts, captions, reels, visuals, links, and platform requirements before publication, helping teams maintain brand consistency and publish with fewer last-minute corrections. I also build and manage Shopify stores, optimize listings, execute email marketing, manage social channels, and launch Meta Ads campaigns.

I've coordinated full-cycle UGC creator workflows for At Ease Baby and influencer campaigns through Billo, Collabstr, Creators.co, VideoPeel, and Backstage. Across operations roles at BrainPower Inc. and other remote teams, I've created SOPs, organized documentation in ClickUp and Notion, supported automation, and brought structure to high-volume content and e-commerce work.

Experience

Work history, roles, and key accomplishments

Apavale logoAP
Current

Content Quality & Operations Specialist

Aug 2025 - Present (1 year 1 month)

I work as a Content Quality & Review Specialist supporting the agency’s social media and content production team. My role sits between content creation and publishing, acting as the final quality filter to ensure all deliverables meet brand, format, and platform standards before going live.

Key responsibilities:
Review social media content (posts, captions, reels, short-form videos, visuals) befo

AirAssistant.io™ logoAI

Executive Assistant

Aug 2025 - Apr 2026 (8 months)

Provided high-level executive, operational, and marketing support dedicated to At Ease Baby, a mom-and-baby e-commerce brand. Managed end-to-end e-commerce operations, digital marketing, and full-cycle UGC creator workflows.

Key contributions included:

UGC & Creator Management: Managed the full creator pipeline for At Ease Baby, including targeted discovery and outreach to mom content creators,

BrainPower Inc. logoBI

Operations Manager

Feb 2021 - May 2025 (4 years 3 months)

-Designed and implemented SOP procedures to solve operational inefficiencies, resulting in streamlined processes and reduced costs.
-Onboarded, trained, and supervised new team members to address performance gaps, ensuring consistent adherence to company policies.
-Managed documentation and clerical tasks to support managers and CEOs, improving workflow organization and information accessibility.

Surgery Secrets logoSS

Virtual Assistant

Feb 2021 - Dec 2021 (10 months)

-Created and scheduled Instagram and Facebook content in Canva and Planoly to address low engagement, ensuring consistent online presence.
-Designed weekly content pieces to maintain brand aesthetics and improve follower interaction.
-Developed reports in Google Sheets to track performance and inform future strategies.
-Conducted hashtag and trend research to optimize reach and solve visibility ch

TravelMamma Anna Von | Travel Vlogger logoTV

Virtual Assistant and Community Manager

Jul 2019 - Oct 2021 (2 years 3 months)

Community Manager for Instagram and Facebook
-Managed Instagram and Facebook communities, addressing follower queries and comments to increase engagement and loyalty.
-Designed and scheduled newsletters with Canva to maintain audience connection and drive website traffic.
-Created content posts and performed hashtag research to optimize reach and address stagnant growth.
-Executed new follower str

TravelMamma Anna Von / Travel Blogger logoTB

Assistant Community Manager

Jan 2019 - Jan 2021 (2 years)

Assisted in managing online communities and supporting content and engagement efforts for a travel vlogger.

HealthyLifeStyleHomestead | Pinterest Blog | Remote logoHR

Virtual Assistant

Feb 2020 - Dec 2020 (10 months)

Pinterest account management
-Managed Pinterest account by designing pins in Canva and scheduling via Tailwind, addressing low traffic and improving engagement.
-Oversaw Tailwind management and pin reprogramming to maintain a steady content flow and optimize exposure.
-Conducted topic and hashtag research to solve SEO visibility challenges and increase website visits.
-Implemented follower growth

Clickable Impact logoCI

Operations Assistant

Feb 2019 - Apr 2020 (1 year 2 months)

-Provided administrative and marketing support to address operational gaps, creating reports in Canva and Google Docs/Sheets for data-driven decisions.
-Edited landing pages and email flows in ClickFunnels and Klaviyo to optimize sales funnels and improve user experience.
-Conducted audience research via Meta Insights to solve targeting issues and enhance campaign performance.

Virtual Emily logoVE

Virtual Office Assistant

Jun 2018 - Apr 2019 (10 months)

-Performed data entry for purchase orders in the sales department, solving processing delays and ensuring accurate order management.
-Provided customer service support via chat to address client inquiries, enhancing buyer satisfaction on Amazon.

E-Store Services logoES

Administrative Assistant

Dec 2017 - Jun 2018 (6 months)

-Prepared e-commerce invoices and calculated commissions to solve billing inaccuracies, ensuring timely and precise payments.
-Posted data on file-sharing platforms to maintain organized financial records accessible to the team.
-Entered accounting information into the system, addressing data integrity needs and improving financial reporting efficiency.

Costeño Beach Hostel logoCH

Front Desk Receptionist

May 2016 - Nov 2016 (6 months)

I worked in the Reception area and customer service support in the bar restaurant. Customer service, check-in and check-out of clients, reception and organization of reservations through planning management, telephone and email attention to clients, management of cash receipts and petty cash.
Coordination of courier tasks, supply of work items for the entire hostel, management of the Filemaker sys

ExpoCredit logoEX

Administrative Assistant

Dec 2015 - May 2016 (5 months)

Bank United monthly reporting. The report collected information from its accounting system. The main task was analyzing the data, creating filter fields, and building a database.
This company was a Total Business client for which I worked the previous year.

TBA Total Business logoTB

Outsourcing Assistant

Oct 2013 - Dec 2015 (2 years 2 months)

Record of daily accounting and commercial operations from a client based in Miami dedicated to the purchase and sale of cellular equipment on a large scale.
I was in charge of the accounts payable department and reporting Banks in the United States.

Davila Arbona S.A. logoDS

Commercial Assistant

Oct 2006 - Mar 2007 (5 months)

Receiving orders and customer service, executing strategies to get leads from Cali and other cities. I also worked on portfolio management, rotation, and various functions in the accounting area, such as journal entries (accounting) and support to the head of accounting.

Education

Degrees, certifications, and relevant coursework

UC

University Superior Center Colombia

Associate's Degree, Accounting Technology/Technician and Bookkeeping

IU

IUNIT centro universitario

Master's Degree, Data Science

IU

IUNIT centro universitario

Master in Data Science and eCommerce Strategies, Marketing

2024 - 2025

This master's degree combines theoretical knowledge and practical skills taught by experts in data science, artificial intelligence, and digital strategies, supported by applied projects and hands-on learning experiences. Upon completion of this program, students will be prepared to face the challenges of the digital environment and contribute significantly to the growth and optimization of e-comm

FA

French Alliance

Frech Diploma DELF B1, French Language and Literature

2012 - 2012

French Course: Basic to Intermediate

SS

Servicio Nacional de Aprendizaje - SENA

English, Intermediate

2008 - 2011

CC

Corporación Universitaria Centro Superior de Cali

Associate's degree, Accounting Technology/Technician and Bookkeeping

2005 - 2008

FA

French Alliance

French Diploma DELF B1, French Language and Literature

2012 - 2012

French course from basic to intermediate level, culminating in the DELF B1 diploma.

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