Elsy Gomes

Worked on the academy editorial team to create social content for Instagram, Facebook, and TikTok. Managed research, selection, and scheduling of content for the networks.

Analyzed brand and communication needs to define social media content pillars. Created editorial/content plans for social media and blog and wrote editorial blog articles.

Developed a marketing and communication plan and brand strategy for Sedeo as a team project. Completed market and stakeholder analysis (including SWOT and positioning), defined buyer personas via Lean MVP, and created brand assets and a content calendar with selected social media deliverables.

Applied Design Thinking to build a prototype of a real-time virtual reality collaborative platform for fashion store design planning. Focused on prototyping a solution to support collaborative design workflows.

Produced and edited two videos for a company website. Conducted competitor benchmarking and supported interview activities during the master’s degree closing events.

Delivered a Design Thinking project in collaboration with Ca' Foscari University of Venice. Created a communication plan and a prototype for a customer service reserved area.

Provided remote support for an events-focused company covering technological innovation insights for the Latin American insurance and reinsurance industry. Cleaned and structured Zoho CRM databases to improve data integrity and reduce bounce rates, researched leads via LinkedIn to create segmented mailing lists, and drafted brochures, press releases, and press clippings.

Managed film production documentation and materials for funding applications and film festival submissions. Coordinated logistics during production (contracts, music licenses, copyright), castings, and post-production planning, and supported press/promotion and international sales through content and community management.

Handled copywriting and supervised post-production for interstitials and original production shows. Supported programming focused on tourism and entertainment content.

Coordinated production department logistics and schedules in line with programming requirements. Supervised correspondents across multiple countries, managed requirements/budgets, oversaw shipping and receptions of materials, coordinated travel logistics, and collaborated across marketing, business/legal, programming, TQC, shipping, and finance teams.

Covered entertainment events and supported production across the full workflow. Conducted content research, budgeting, and script writing; led field production and interviews; and supervised post-production, including voice-over talent and interstitials with client product placement.

Supported the image (video) archive department by designing the channel’s database categories and advising on data entry structure. Registered new materials, reviewed content for accuracy, and assisted production with selecting the appropriate images for scripts.

Drafted and distributed newsletters and press releases and assisted with organizing press events. Managed stakeholder and media/vendor relationships, maintained calendars and media lists, and supervised production of publicity brochures and photographs.

Studied Digital Marketing & Social Media Communication and Digital Communication and Media/Multimedia at ITS Cosmo from 2020 to 2022.

Completed a Diploma in Professional Design with a focus on Fashion Design at Brivil Fashion Academy from 2013 to 2017.

Earned a Bachelor’s degree in Communications (Audiovisual) at UCAB from 1990 to 1995.

Completed a specialization in Integrated Marketing Communication Management at Universidad Metropolitana (VE).