Diana Aranda

Managed transformation projects and work systems, conducting discovery with leaders and teams to define needs and organize deliverables. Developed OKR systems and tracking mechanisms.

Coordinated transformation initiatives across commercial areas in 7 countries, working with regional leaders and multifunctional teams to organize priorities and improve delivery. Established tracking mechanisms and flow metrics to surface risks and dependencies.

Redesigned project management system for creative teams, including request intake, prioritization, coordination, and delivery tracking. Implemented agile management model improving team efficiency by 30% and internal client satisfaction by 20%.

Managed digital initiatives for employee experience, articulating needs of users, HR, and technology teams regionally. Implemented ServiceNow across 12 LATAM countries and developed 8 digital products with reported NPS 93 and EX Score 96.

Managed innovation portfolio and evaluated technology solutions with business areas, vendors, and startups. Executed over 15 technology pilots and launched corporate acceleration program connecting startups with business challenges.

Managed digital and corporate communication initiatives with Marketing, Commercial, and Management teams, aligning area needs with business objectives.

Certification as Product Owner and Scrum Master from Scrum Inc in 2023.

Course on Inteligencia Artificial y Ciencia de Datos from Universidad de Chicago in 2023.

Licenciatura en Ciencias de la Comunicación from Universidad Nacional de Asunción.

Agile Leader Professional (ALPC) certification from CertiProf in 2025.

Maestría en Comunicación y Política from Universidad Autónoma Metropolitana.

Course on Liderazgo en Innovación from MIT in 2022.