Cindy Hatch

Designed a four-module AI enablement programme for Finance, HR, and Project Management teams. Built a bilingual web application to support the programme and developed frameworks for AI adoption and governance.

Led discovery across Salesforce, enterprise search, internal knowledge systems, and employee support experiences. Wrote Jira user stories, aligned requirements with stakeholders, and led AI adoption initiatives.

Investigated low participation in an AI-enabled conversational product and tested a fix within the engagement. Wrote structured product requirements and defined decision frameworks for AI-generated responses.

Worked in cross-functional teams in a regulated fintech environment, analyzing onboarding, KYC, and payment flows. Designed chatbot flows, defined the Knowledge Management System, and facilitated workshops.

Mapped the journey from product page to retention and identified six activation moments for a recurring-purchase option. Wrote hypotheses, copy variants, and an A/B testing strategy.

Designed a mobile-first shipping workflow with real-time validation, cutting prep time from 20-35 minutes to under 5 and reducing address errors by 50-70%. Built the company's first help center and its content governance.

Managed editorial and communication systems for large government initiatives.

Led a team of 20+ writers and designed production workflows and quality processes.

Handled product communication and content standards across marketing and UX.

Bachelor's degree in Creative Writing and Business Intelligence & Finance.

Certification in AI Product Management.

Diploma in Journalism.

Diploma in Poetry.