At Whatfix, I grew The Digital Adoption Show from 35K to 60K monthly downloads by managing its end-to-end execution and using platform analytics to refine the strategy.
I also built an AI-powered content engine that repurposed podcast and video content across channels, driving 35% growth in brand visibility. SEO-led content work lifted article click-through rates by 40%, and I marketed a survey-based demand generation tool that generated qualified inbound leads on zero budget.
At Toddle, I built a database of 7,000+ verified U.S. K-12 decision-maker contacts and created a market-research framework to support targeted outreach and North America expansion. At Atlan, I managed LinkedIn performance reporting, executed webinars, and developed reusable Canva templates for creative production.
On an independent project, I built and shipped three AI-powered tools for GEO/AEO discoverability using the Anthropic API and live web search. I also designed role-specific GenAI workflows for a Smurfit Westrock client project and built a WhatsApp Business payments workflow prototype at Boston University.
