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@willywang

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Creative & Data-Driven Marketing | Brand Strategy | Software Engineering

United States

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What I'm looking for

I’m looking for roles where my creative and technical mindset can shine to help grow communities, build brands that people care about and tell stories that resonate to a forward-thinking marketing team.

I'm a creative and analytical marketer with a background spanning event production, experiential brand activations, software development and UX-focused design. From launching a community driven dance music venue to building products at a B2B SaaS startup, I've worn many hats, always with a focus on creating intentional and human centered experiences.

My work includes full-funnel campaign strategy (Meta Ads, brand and influencer partnerships, creative direction, and sponsorships, alongside technical work like developing scalable apps and refining UX flows. These experiences across multiple industries has shaped my ability to think holistically, from high-level brand strategy to execution across digital and physical touchpoints.

Now, I'm excited to bring that creative and technical mindset to a forward-thinking marketing team, where I can help grow communities, build brands that people care about, and tell stories that resonate.

Experience

Work history, roles, and key accomplishments

Brand Ambassador

GRAV Labs, Cheetos, Amazon Alexa

Mar 2022 - Mar 2025 (3 years)

Executed high-touch brand activations, collecting lead data and promoting brand values through events and product sampling.

Co-Founder & Owner

Club Eternal

Jan 2022 - Oct 2024 (2 years 9 months)

- Founded and led all aspects of a dance music venue, including marketing, experiential design, brand development, event production and operations
- Built and executed full-funnel digital strategy (Meta Ads, IG-first content, brand/influencer partnerships), growing audience from 0 to 6K+ in under a year, increasing ticket sales and generating revenue
- Developed and maintained brand partnerships

Experience Design Event Production Marketing Strategy Operations Management

Jr. Software Engineer

Iternal Technologies

Apr 2020 - Sep 2023 (3 years 5 months)

Operated cross-functionally in a B2B SaaS startup, leading full lifecycle development of internal and client facing tools while contributing to UX, product design and reducing customer onboarding friction

Python JavaScript SQL NoSQL Django

Field Operations Associate

Pensa Systems

Apr 2020 - Jul 2020 (3 months)

Conducted mobile inventory scans at gas stations to provide high-accuracy data for improving machine learning-driven inventory management and restocking efficiency.

Data Analysis Inventory Management Machine Learning

Account Manager

Amica Mutual Insurance

Aug 2018 - Mar 2020 (1 year 7 months)

Managed 8-person team to exceed sales/customer service benchmarks while leading customer communication strategy. Directed office diversity initiatives and regional company magazine

Team Leadership Sales Management Customer Service

Production Assistant

Fractal Visuals Production Company

Dec 2013 - Jul 2017 (3 years 7 months)

Supported the production of commercial and branded video content, collaborating with creative teams to ensure alignment with client messaging and deadlines

Video Production Project Management Teamwork Technical Skills

Peer Advisor

International Engineering Education

Jul 2016 - Jul 2016 (0 months)

Led university wide outreach and promotional efforts to increase study abroad participation, developing and executing targeted marketing campaigns for engineering students

Course Equivalency Recruitment Administration

Education

Degrees, certifications, and relevant coursework

The University of Texas at Austin

Bachelor of Arts, Economics

2014 - 2018

Grade: 3.76

Activities and societies: Rugby Team Captain (Fall 2016-Spring 2018), 2017 All-Conference Team, Forward of the Year (2017), Clubman of the Year (2018), Recruitment Chairman (2016-2017)

Completed a Bachelor of Arts in Economics with a GPA of 3.76. Received honors including University Honors and Ampla cum Laude. Awarded scholarships such as the $20,000 University Leadership Network Scholarship and the $5,000 Globex Scholarship from Peking University. Actively participated in athletics as Rugby Team Captain and earned multiple accolades.