Willy Wang

Led digital marketing for a B2B networking and edge computing company, driving brand, product, and demand generation strategy through website, paid media, social and SEO to accelerate pipeline and customer engagement.

- Founded and led all aspects of a dance music venue, including marketing, experiential design, brand development, event production and operations
- Built and executed full-funnel digital strategy (Meta Ads, IG-first content, brand/influencer partnerships), growing audience from 0 to 6K+ in under a year, increasing ticket sales and generating revenue
- Developed and maintained brand partnerships

Operated cross-functionally in a B2B SaaS startup, leading full lifecycle development of internal and client facing tools while contributing to UX, product design and reducing customer onboarding friction

Managed 8-person team to exceed sales/customer service benchmarks while leading customer communication strategy. Directed office diversity initiatives and regional company magazine

Led university wide outreach and promotional efforts to increase study abroad participation, developing and executing targeted marketing campaigns for engineering students

Grade: 3.76

Activities and societies: Rugby Team Captain (Fall 2016-Spring 2018), 2017 All-Conference Team, Forward of the Year (2017), Clubman of the Year (2018), Recruitment Chairman (2016-2017)

Completed a Bachelor of Arts in Economics with a GPA of 3.76. Received honors including University Honors and Ampla cum Laude. Awarded scholarships such as the $20,000 University Leadership Network Scholarship and the $5,000 Globex Scholarship from Peking University. Actively participated in athletics as Rugby Team Captain and earned multiple accolades.