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Peter Sorensen

@petersorensen1

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I build B2B demand generation through email, content, SEO, and campaign optimization.

United States

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What I'm looking for

I'm looking to build and optimize demand-generation programs through email, content, SEO, campaign testing, and data-informed marketing strategy.

I've built B2B demand-generation campaigns at Penn Foster Group and PowerSchool, creating email nurture and drip programs, SEO content, paid social copy, newsletters, webinars, and campaign assets. I use A/B testing and Salesforce data to improve engagement, click-through rates, and meetings booked.

I've also led marketing for Infinite Life Network and supported app growth for GAIN Fitness & SprintFWD through content, App Store optimization, UI/UX testing, and re-engagement campaigns. Outside of marketing, I design and test product concepts and build data models through independent projects.

Experience

Work history, roles, and key accomplishments

B2B Lead Generation Specialist

Penn Foster Group

May 2023 - Apr 2026 (2 years 11 months)

Developed and executed email nurture campaigns targeting thousands of leads. Designed and analyzed A/B tests to improve open rates, click-through rates, and meetings booked.

HubSpot Salesforce ChatGpt Canva Landing Page Optimization Copywriting Event Marketing CRM Management Audience Segmentation SEO A B Testing Webinar Marketing

Marketing Campaigns Coordinator

PowerSchool

Sep 2021 - May 2023 (1 year 8 months)

Led development of the monthly customer newsletter and automated drip campaigns. Standardized third-party tech directory listings to improve brand consistency and increase MOP.

Salesforce Domo Marketing Strategy Collateral Development Demand Generation

Marketing Associate

GAIN Fitness & SprintFWD

Jan 2020 - May 2023 (3 years 4 months)

Conducted UI/UX testing and worked with developers to improve app usability and resolve bugs. Created email campaigns to re-engage dormant users and attract new clients.

UI UX testing Email Campaigns Promotional Video Content Storyboarding Scripting Video Production

Head of Marketing

Infinite Life Network

Jan 2020 - Jun 2021 (1 year 5 months)

Managed interns and international contractors across content and marketing projects. Produced video, social, and press content to expand brand visibility.

Video Production Social Media PR Content SEO Blog Writing Video Tutorials App Store Optimization PlayStore Optimization