Open to opportunities

Dhara Desai

@dharadesai1

Commercial marketer specializing in UK pricing, product assortment, and channel growth across retail, DTC, and marketplaces.

India

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can own channel strategy, pricing and assortment, lead launches, and use Power BI/analytics to guide commercial decisions—partnering with sales and operations to scale revenue and improve performance.

I’m a commercially minded marketer with 2+ years of experience driving growth across retail, DTC, and marketplace channels, with a strong focus on UK commercial strategy. At Polti UK, I own the UK product assortment strategy across Amazon, DTC, and retail—covering pricing strategy, sourcing transitions, and commercial concessions to maximize profitability.

I manage the UK Amazon account end-to-end and use market insight to make pricing and launch decisions, including a 40% YoY increase in sell-out performance. I also develop DTC promotional strategies, run competitive and market research, and translate performance tracking in Power BI and Google Analytics into actionable commercial plans—supported by cross-functional collaboration with Sales and Customer Service. Previously, at True Elements (Marico Group), I increased Amazon store page and product visits by 20% in three weeks and built a LinkedIn/Instagram-led lead generation funnel to support acquisition campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Polti UK

Nov 2022 - Present (3 years 7 months)

Owned UK product assortment strategy across Amazon, DTC, and retail, including pricing, allocation, and commercial concessions to maximize profitability. Managed the UK Amazon account end-to-end, driving decisions that increased sell-out performance by 40% YoY, and led UK go-to-market launches and DTC promotions.

Pricing Strategy Channel Management Go To Market Competitive Analysis Market Research Power BI Google Analytics Influencer Marketing Trade And Consumer PR

Marketing Intern

True Elements

Mar 2021 - Apr 2021 (1 month)

Increased Amazon store page and product visits by 20% within three weeks by redesigning product content and infographics on Amazon Seller Central. Built a lead generation funnel via LinkedIn, Instagram, and cold outreach to support influencer-driven acquisition campaigns.

Amazon Seller Central Lead Generation Cold Outreach Marketing funnels