Priyanka Darak

Owned positioning, content, and communications for a B2B aviation CX SaaS, running email and LinkedIn campaigns that achieved a 40% open rate and 30% LinkedIn engagement rate. Improved prospect-to-MQL conversion to 30% and strengthened SEO/AEO fundamentals.

Planned and ran D2C targeted campaigns and demand-generation initiatives. Built keyword research, industry-signal-to-content, and social-listening workflows to keep campaign strategy grounded in real-time market signal.

Built ABM automation workflows using Make.com, Clay, Apollo.io, and Smartlead for lead enrichment and automated outreach. Initiated B2B partnerships with M&A advisors and legal networks, and conducted market research to shape brand repositioning.

Executed omnichannel B2B marketing including email campaigns, LinkedIn/social media, and Google/Bing paid ads. Led go-to-market launch activities for international expansion and developed value propositions, pitch decks, and grant proposals.

Created and implemented a content marketing strategy for a SaaS product (ZipDo) using WordPress and SEO optimization, increasing website visits by 25-30%. Generated B2B leads through LinkedIn prospecting and content distribution.

Developed product marketing strategy and customer touchpoint execution plan for a mortgage/finance client. Conducted in-depth market research and formulated marketing strategy recommendations.

MSc in Marketing with a thesis on converting brand strategy into innovative customer experience, including case interviews with top consulting firms.

Postgraduate program in Digital Marketing with certifications in Digital Marketing, Advanced Excel, and Content Writing.

Grade: 86% (A Grade)

Bachelor of Arts (Honors) in Industrial Psychology with a specialization in consumer behavior and organizational decision-making, achieving 86% (A Grade).