At Innoviti Technologies Pvt. Ltd., I built the B2B product marketing function from scratch in three months, covering go-to-market planning, positioning, sales enablement, lifecycle marketing and demand generation for its enterprise payments and SaaS platform.
I contributed to launches for Innoviti Link and RAS/UniPay, translating payment automation and AI-powered capabilities into CXO value propositions. A cohort-based WhatsApp and email campaign drove 63% GTV growth and moved 51% of non-transacting merchants to transacting status.
At Innoviti, I also contributed to generating 500+ qualified leads per quarter and improved activation rates by 28%. I ran hospital field research that informed ICP, persona and positioning inputs, and designed and launched Innoviti's first AI voice bot with Greylabs.
During my progressive marketing roles at Nestlé India Ltd., I led 10+ product launches and helped secure entry into 20+ premium medical institutes for Nestlé S-26 Gold, delivering ₹5 Cr+ incremental sales in its first year. I also delivered regional marketing programs that lifted market share by 10% and improved marketing spend efficiency by 22%.
