Open to opportunities

Devyani Singh

@devyanisingh

I build e-commerce growth strategies, partnerships, and measurable marketplace performance for consumer brands.

At WPP Media (GroupM), I lead e-commerce marketing strategy and business growth across electronics, health and wellness, beauty, and FMCG brands. I’ve expanded portfolio revenue beyond ₹80Cr in annual billing while delivering full-funnel commerce solutions across marketplaces and quick-commerce platforms.

I’ve driven outcomes including a 25% net sales increase for Vadilal in two days through a Swiggy Instamart gamification campaign, doubled paid ROAS from 3 to 6 for an FMCG brand on Blinkit, and delivered 3.5x paid-sales growth and 5x net-sales growth for a wellness brand.

My experience spans client leadership, influencer partnerships, vendor management, data-led analytics, and marketplace operations across GroupM, Amazon Asia Pacific, Supernova, Hewlett Packard, and my own e-commerce business. Having worked in India and Singapore with stakeholders across Southeast Asia, Australia, and the US, I bring a global perspective to building brand and commerce growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Director

Current

WPP Media (GroupM)

Jan 2024 - Present (2 years 7 months)

Leads end-to-end e-commerce marketing strategy and business growth for clients across Electronics, Health & Wellness, Beauty, and FMCG. Drives performance excellence by analyzing business KPIs and delivering data-driven strategic recommendations.

E commerce Marketing Business Growth Data Driven Client Leadership Partnership Development

Business Director

WPP Media (GroupM)

Jan 2022 - Jan 2024 (2 years)

Led strategic quarterly planning to align media investments with client business objectives and brand growth targets. Managed media budgets and built partnerships with influencers, publishers, and content platforms.

Media Planning Budget Management Influencer Partnerships

Head of Account Management

Supernova Pte. Ltd.

Oct 2020 - Apr 2021 (6 months)

Led the marketplace team across brands on Amazon and Shopee to drive overall sales and growth. Collaborated with Amazon globally to design strategies around PPC, promotions, product listings, and ranking.

Marketplace Management Amazon PPC Promotion Product Listing FBA Operations Cross Functional Collaboration

Associate Vendor Manager

Amazon Asia Pacific

Jun 2019 - Oct 2020 (1 year 4 months)

Managed end-to-end vendor relationships, negotiating agreements and ensuring cost alignment. Collaborated with marketing to create tailored deals and promotional packages for brands.

Vendor Management Negotiation Catalog Management Promotional Strategy

Founder

The Sparkling Box

Mar 2017 - May 2019 (2 years 2 months)

Established and managed a profitable e-commerce business specializing in women's fashion accessories. Developed and implemented strategies for product acquisition and social media marketing.

E commerce Development Social Media Marketing Facebook Ads Instagram Ads Acquisition

Business Analyst

Hewlett Packard Inc.

Mar 2013 - Oct 2016 (3 years 7 months)

Provided market and customer insights for the Printing Business Unit, supporting product innovation decisions. Utilized social media data analysis tools to track brand sentiment and inform strategic decisions.

Market Research Customer Insights Social Media Analytics Netbase Customer Segmentation

Research Analyst

Blueocean Market Intelligence

Jul 2011 - Mar 2013 (1 year 8 months)

Conducted comprehensive syndicated research for Microsoft's Windows Phone Extension team, delivering actionable, data-driven insights and recommendations.

Syndicated Research Data Analysis & Insights Recommendations

Internship

Kross Border Trust Services

Jun 2010 - Jul 2010 (1 month)

Engaged directly with clients to facilitate the establishment of new entities for investment routing, ensuring optimal tax efficiency and compliance with regulatory requirements.

Client Engagement Regulatory Compliance