Open to opportunities

MADDY - 'THE SHAUKEEN'

@pomelysaha

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Performance marketer driven by data, creativity & strategy to scale brand growth & impact.

India

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for career growth and collaboration in a forward-thinking company.

Experienced marketing professional with 3.5+ years in driving integrated paid media strategies across eCommerce platforms like Amazon & Flipkart. I specialize in aligning performance marketing with brand storytelling to scale growth, optimize ROI, and unlock business value. With a passion for creative writing and brand communication, I thrive at the intersection of data, consumer behavior, and compelling narratives. My goal is to lead innovative, insight-driven marketing that not only drives results but builds meaningful brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Business Manager

Current

Performics (Publicis Groupe)

Jan 2023 - Present (2 years 4 months)

As a Business Manager, I led a team managing Amazon PPC & DSP for AO Smith, streamlining operations to reduce OOB by 99%. I refined product strategies to drive significant sales growth and partnered with SEM & SEO teams for performance analysis.

DSPs Data Analysis Team Leadership Media Optimization Stakeholder Management Performance Tracking Strategic Planning

Senior Associate

Performics (Publicis Groupe)

Jan 2023 - Jan 2024 (1 year)

Managed media strategy for Kimberly Clark, overseeing a monthly spend of ₹20Mn+. Achieved substantial revenue increases through targeted optimizations and led major growth initiatives for Huggies and Kotex on eCommerce platforms.

Media Strategy Ecommerce Flipkart Performance Metrics Campaign Management Data Driven Marketing

Junior Trainee Associate

Performics (Publicis Groupe)

Jan 2023 - Jan 2024 (1 year)

Assisted in planning and optimizing paid campaigns to enhance ROI. Created performance reports and supported client presentations with data-driven insights.

Campaign Optimization Data Management performance reporting Client Servicing Amazon Pi Flipkart IRS Market Research

Account Management Intern

The Media Ant

Jun 2021 - Aug 2021 (2 months)

Worked in business development, managing databases and client servicing. Conducted market research and coordinated with partners for campaign execution.

Business Development Market Research Client Servicing Media Planning Data Management Cold Calling

Content Marketing Intern

RGM Network Private Ltd

Feb 2021 - May 2021 (3 months)

Managed a team to develop content strategies for social media. Created pitch decks and led brand participation in events to enhance visibility.

Content Strategy Social Media Management Team Leadership Event Coordination Content Creation

Social Media Volunteer

Touching Lives Welfare

Jan 2021 - Feb 2021 (1 month)

Collaborated on creating community-driven social media content for the NGO, focusing on skill development and welfare initiatives.

Community Engagement Team Collaboration

Education

Degrees, certifications, and relevant coursework

Symbiosis International University

Master of Business Administration, Brand Communications

2020 - 2022

Activities and societies: Core Member of The Student Project Cell, SIMC; Student Member of TARQ – The Debating Society, SIMC; Student Member of The Poetry Circle, SIMC; Student Union Member of Sports & Wellness Cell, KNU University.

Specialized in Brand Communications during my MBA, focusing on strategic marketing and brand management principles.