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Devika BaruaDB
Open to opportunities

Devika Barua

@devikabarua

I build enterprise revenue for SaaS and AI platforms through new-business sales.

India
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What I'm looking for

I'm looking to build enterprise revenue for SaaS and AI solutions, owning new-business strategy, greenfield territories, CXO relationships, and go-to-market execution while partnering closely with product, marketing, and customer success teams.

I'm commercialising Fundamento.ai's agentic voice AI platform for regulated BFSI, HealthTech, and Travel enterprises. I built its commercial function from zero, creating the ICP, outbound playbooks, CRM architecture, and a qualified pipeline of Rs 1 to 3 Cr within 6 to 8 months.

Across AutoVRse, Pepper Content, and Razorpay, I've won and grown enterprise relationships with organisations including Tata Electronics, BPCL, PepsiCo, Infosys, Sprinklr, Freshworks, MakeMyTrip, UPSRTC, and UPPCL. My work spans India, the Middle East, Europe, the US, and South Asia, using consultative selling to translate technology into measurable business outcomes.

At Razorpay, I contributed to 30% YoY revenue growth, managed enterprise accounts with Rs 20 to 60 lakh monthly transaction volumes, and led three Key Account Managers. At Pepper Content, I consistently delivered 85 to 110% of revenue targets while coaching SDR and customer success teams across international markets.

I've spent close to 11 years building greenfield territories, acquiring enterprise logos, and managing complex CXO-led business cycles. I enjoy connecting product, marketing, solutions, and customer success teams to turn SaaS, AI, LLM, STT, and TTS capabilities into ROI-led enterprise agreements.

Experience

Work history, roles, and key accomplishments

AU

Senior XR Strategist and Sales Consultant

AutoVRse

Jan 2025 - Oct 2025 (9 months)

Built and managed new enterprise sales territory across India, Middle East, and Europe, acquiring new logos including Tata Electronics, BPCL, PepsiCo, Welspun, and Hero Motors. Grew qualified leads by approximately 30 percent and improved enterprise client conversion by approximately 25 percent.

PC

Senior Manager, Outbound Sales and Account Management

Pepper Content

Jan 2022 - Dec 2024 (2 years 11 months)

Managed and grew strategic enterprise accounts including Infosys, Sprinklr, Freshworks, InvestSky, and MakeMyTrip, consistently achieving 85 to 110 percent of revenue targets. Led and coached a cross-functional team of 2 SDRs and 2 CSMs, delivering 15 to 20 percent team performance improvement.

Education

Degrees, certifications, and relevant coursework

ICFAI Business School logoIS

ICFAI Business School

Master of Business Administration, Business Administration

2013 - 2015

Pursued an MBA with a focus on business management and leadership.

Sam Higginbottom University of Agriculture, Technology and Sciences logoSS

Sam Higginbottom University of Agriculture, Technology and Sciences

Bachelor of Science, Microbiology

2009 - 2013

Earned a Bachelor of Science in Microbiology, studying microbial sciences and laboratory techniques.

Tech stack

Software and tools used professionally

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