Devika Barua
@devikabarua
I build enterprise revenue for SaaS and AI platforms through new-business sales.
What I'm looking for
I'm commercialising Fundamento.ai's agentic voice AI platform for regulated BFSI, HealthTech, and Travel enterprises. I built its commercial function from zero, creating the ICP, outbound playbooks, CRM architecture, and a qualified pipeline of Rs 1 to 3 Cr within 6 to 8 months.
Across AutoVRse, Pepper Content, and Razorpay, I've won and grown enterprise relationships with organisations including Tata Electronics, BPCL, PepsiCo, Infosys, Sprinklr, Freshworks, MakeMyTrip, UPSRTC, and UPPCL. My work spans India, the Middle East, Europe, the US, and South Asia, using consultative selling to translate technology into measurable business outcomes.
At Razorpay, I contributed to 30% YoY revenue growth, managed enterprise accounts with Rs 20 to 60 lakh monthly transaction volumes, and led three Key Account Managers. At Pepper Content, I consistently delivered 85 to 110% of revenue targets while coaching SDR and customer success teams across international markets.
I've spent close to 11 years building greenfield territories, acquiring enterprise logos, and managing complex CXO-led business cycles. I enjoy connecting product, marketing, solutions, and customer success teams to turn SaaS, AI, LLM, STT, and TTS capabilities into ROI-led enterprise agreements.
Experience
Work history, roles, and key accomplishments
AVP Sales
Fundamento.ai
Nov 2025 - Present (9 months)
Built and owned the entire commercial function from zero, generating Rs 1 to 3 Cr in qualified pipeline within 6 to 8 months. Exceeded new business acquisition targets by closing high-value enterprise accounts across BFSI and HealthTech.
Senior XR Strategist and Sales Consultant
AutoVRse
Jan 2025 - Oct 2025 (9 months)
Built and managed new enterprise sales territory across India, Middle East, and Europe, acquiring new logos including Tata Electronics, BPCL, PepsiCo, Welspun, and Hero Motors. Grew qualified leads by approximately 30 percent and improved enterprise client conversion by approximately 25 percent.
Senior Manager, Outbound Sales and Account Management
Pepper Content
Jan 2022 - Dec 2024 (2 years 11 months)
Managed and grew strategic enterprise accounts including Infosys, Sprinklr, Freshworks, InvestSky, and MakeMyTrip, consistently achieving 85 to 110 percent of revenue targets. Led and coached a cross-functional team of 2 SDRs and 2 CSMs, delivering 15 to 20 percent team performance improvement.
Enterprise Sales and Key Account Manager
Razorpay Software Pvt. Ltd.
Jan 2020 - Dec 2022 (2 years 11 months)
Exceeded quota by contributing to 30 percent YoY revenue growth through consultative enterprise sales across BFSI, Government, and Education verticals. Built and led a team of 3 Key Account Managers, maintaining client retention above 80 percent.
Business Development Manager
PayPal
Jan 2019 - Dec 2020 (1 year 11 months)
Delivered 76 percent portfolio growth within two quarters by acquiring new enterprise merchant accounts and designing tailored payment solutions.
Business Development Manager
OYO
Jan 2018 - Dec 2019 (1 year 11 months)
Launched and scaled a new greenfield regional business territory from zero, growing market density by 26 percent in 7 months through disciplined prospecting and commercial negotiation.
Relationship Manager
HDFC Bank
Jan 2015 - Dec 2018 (3 years 11 months)
Generated Rs 47 Crore in revenue over 25 months through strategic enterprise and HNI client acquisition and cross-sell of financial products, consistently ranked among top performers nationally.
Education
Degrees, certifications, and relevant coursework
ICFAI Business School
Master of Business Administration, Business Administration
2013 - 2015
Pursued an MBA with a focus on business management and leadership.
Sam Higginbottom University of Agriculture, Technology and Sciences
Bachelor of Science, Microbiology
2009 - 2013
Earned a Bachelor of Science in Microbiology, studying microbial sciences and laboratory techniques.
Availability
Location
Authorized to work in
Job categories
Skills
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