Open to opportunities

Clara Oliva

@claraoliva

Message

I build data-driven CRM and lifecycle campaigns that improve retention and engagement.

Spain

Message

What I'm looking for

I'm looking to build and optimize CRM, lifecycle, email, and retention programs in an international, fast-paced environment where data, automation, segmentation, and testing drive customer engagement.

I've managed end-to-end B2C campaigns at The Insiders, optimizing client-user communications through campaign analysis, customer metrics, and A/B testing.

At Gema Lunar, I manage customer lifecycle, segmentation, and retention initiatives while automating personalized campaigns with behavioral triggers in ActiveCampaign and Klaviyo.

I've designed and organized a CRM department from scratch, increased an email audience by 94% while maintaining open rates, and reduced response times by 40% to achieve 90% customer satisfaction.

I bring four years of experience across CRM, email marketing, automation, analytics, and data-driven optimization in international, fast-paced environments.

Experience

Work history, roles, and key accomplishments

Community Engagement Manager

The Insiders

Jan 2022 - Dec 2024 (2 years 11 months)

Managed end-to-end B2C campaigns and optimized client-user communication. Analyzed campaign performance and customer metrics to maximize ROI, and automated workflows using Zoho Campaigns and Zoho Desk.

Zoho Campaigns Zoho Desk A B Testing Campaign Management Data Analysis Email Marketing CRM