Looking for a job

Desire Asoh

@desireasoh

B2B sales leader at MSM Unify, growing Africa's partner network across 600+ accounts.

At MSM Unify, I drive B2B expansion and agency network growth across Africa, overseeing 600+ partner accounts. I use cold calls, email, and WhatsApp outreach, then deliver platform demos to onboard partner agencies.

At ApplyBoard, I closed agency partnerships across EMEA and North America, onboarding 20+ key partner agencies monthly. I also managed 600+ active client accounts and developed regional engagement strategies to improve onboarding workflows and university submission conversions.

At Paraklete Institute, I led seven Sales Development Representatives and built GoHighLevel dashboards and automated lead-tracking workflows. Earlier, I supported cloud and SaaS market expansion at Transnet Cloud and generated executive appointments at WorkAbroad AI using BANT qualification.

Experience

Work history, roles, and key accomplishments

Current

Global Sales Manager (Africa)

Current

MSM Unify

Apr 2026 - Present (7 months)

Drive B2B expansion and agency network growth across Africa, overseeing 600+ partner accounts. Execute high-volume outbound outreach and deliver live platform demos to onboard high-value partner agencies.

HubSpot Apollo CRM Cold Calling Email Sequences WhatsApp Demos Pitch Decks Pipeline Management

International Sales & Recruitment Partnerships Officer

ApplyBoard

Dec 2024 - Apr 2026 (1 year 4 months)

Closed B2B agency partnerships across EMEA and North America, onboarding 20+ key partner agencies monthly. Managed 600+ active client accounts and built regional engagement strategies to optimize partner onboarding.

B2B Sales Partnership Management Cold Calling Pitch Decks Account Management Analytics HubSpot Apollo CRM

CRM & Sales Team Lead (GoHighLevel)

Paraklete Institute

Jun 2025 - Sep 2025 (3 months)

Led a team of 7 Sales Development Representatives focused on student recruitment across EMEA, establishing daily KPIs and accountability. Built custom GoHighLevel dashboards and automated workflows to optimize the sales funnel.

GoHighLevel Team Leadership Sales Development Pipeline Management Automation Email Sequences Landing Pages Sales Enablement

Business Development Executive

Transnet Cloud

Jun 2025 - Sep 2025 (3 months)

Led B2B market penetration and enterprise acquisition for cloud infrastructure and SaaS solutions across Central Africa, supporting AWS adoption. Executed targeted outreach and technical demonstrations for C-level executives.

B2B Sales Cloud Infrastructure AWS Technical Demos Proposal Writing ROI Analysis CRM Management

Senior Business Development Manager

GO-GROUPS LTD

Jan 2023 - Jan 2025 (2 years)

Directed business development across African regions, targeting higher education and institutional clients. Executed over 350 weekly cold calls and delivered product demonstrations to negotiate multi-year B2B contracts.

Business Development Cold Calling Product Demonstrations Procurement Contract Negotiation Stakeholder Management Edtech

SDR / Appointment Setter

WorkAbroad AI

Jan 2024 - Dec 2024 (11 months)

Generated outbound pipeline for an AI-powered international workforce placement platform. Engaged C-level executives and HR leaders through cold outreach and LinkedIn Sales Navigator, increasing meeting conversion rates by over 30%.

Apollo CRM HubSpot LinkedIn Sales Navigator Cold Outreach BANT Lead Qualification ChatGpt Claude Appointment Setting

Appointment Setter

Support Bridge Solution

Oct 2023 - Mar 2024 (5 months)

Executed outbound prospecting campaigns to identify enterprise accounts and pre-qualified leads using the BANT framework. Handed off 7-10 qualified enterprise demos monthly to senior closers.

BANT Lead Qualification Outbound Prospecting CRM Appointment Setting Lead Qualification

Sales Development Representative (SDR)

Cloud Digital

Jan 2021 - Jan 2023 (2 years)

Executed targeted outbound campaigns to generate qualified sales leads and build client pipelines. Conducted cold calls, email sequences, and qualification calls to secure discovery meetings.

outreach campaigns Cold Calling Email Sequences CRM Lead Generation Appointment Setting

Sales Representative & Distribution Specialist

Biopharma

Jan 2017 - Jan 2021 (4 years)

Managed retail supply distribution accounts, inventory flows, and merchant relationships. Supervised field sales teams and negotiated commercial terms with wholesale partners to improve margins and distribution coverage.

distribution management Inventory Management Sales Team Supervision Negotiation Market Analysis Forecasting

Education

Degrees, certifications, and relevant coursework

Catholic University Institute of Buea

Bachelor of Science, Business Marketing

2017 - 2021

Grade: 3.5/4.0

Bachelor of Science in Business Marketing with a GPA of 3.5/4.0.

HubSpot Academy

Professional Certification, Marketing

Professional certifications in Sales Management, Inbound Marketing Optimization, HubSpot Sales Software, Outbound Marketing, Digital Marketing, and Email Marketing.