Derandie Danniel

Drove business growth through new market opportunities, strategic partnerships, and client acquisition. Designed and executed market-entry strategies aligned with local insights and global objectives.

Reorganized and strengthened the sales team while resetting the center’s culture. Expanded brand reach through partnerships with schools and local communities and collaborated with teaching teams to improve learning experience and retention.

Led a turnaround for the Surabaya center after underperformance, improving closing quality and delivering the highest sales revenue since Sep 2022. Increased sales productivity by 76%, average revenue by 33%, and member daily attendance by 85%, while building 3 institutional partnerships.

Reorganized StreetTalk operations and developed a growth strategy for wider market fit. Drove the highest monthly revenue in 2023 via product improvements, improving the member journey and raising sales conversion to above 30% through training and team development.

Planned and executed the grand launch of WSE BSD City, including pre-launch activation through partnerships and community engagement. Expanded WSE Indonesia’s partnership strategy by establishing relationships with key B2B and B2G institutions.

Partnered with an international company to deliver end-to-end webinar programs, producing 50+ classes per month. Planned entertainment events and startup launch events with strong community engagement, including events averaging 50+ attendees.

Explored and secured new commercial opportunities with business partners, overseeing end-to-end commercial deliverables. Managed partner communications and expectations to strengthen long-term collaboration.

Achieved 90% coworking occupancy in 6 months and maintained 85% occupancy through pandemic restrictions via strategic sales and marketing programs. Improved operational efficiency by integrating technology, sustained the business through cost efficiency and contract renegotiation, and expanded the ecosystem by launching new revenue streams (event organizer, legal, and PR).

Completed a Sarjana Politik program in Ilmu Hubungan Internasional at Universitas Katolik Parahyangan in Bandung, Indonesia.