Deniz Colakoglu

Owns the full product lifecycle for an AI-native test automation platform, including roadmap, UX, engineering coordination, and launch. Designed and shipped core AI capabilities and MCP server integration, and leads growth functions including acquisition, onboarding, retention, and monetization.

Founded a SaaS platform for small businesses to run digital ads and loyalty campaigns, building and launching merchant tool, consumer app, and website from concept to market. Designed a freemium subscription model and managed the full product lifecycle.

Contributed to growth initiatives at a leading fintech SaaS payment platform. Wrote and executed test cases for QA validation of new product.

Led product strategy for activation, acquisition, and monetisation of an email marketing SaaS platform. Built an interactive website tool that increased self-service purchases by 17% and product-qualified leads by 21%.

Managed product roadmap for a SaaS testing platform, driving growth across B2B and B2C segments. Designed and validated UX improvements through hypothesis-driven A/B testing and user interviews, and implemented SEO and organic growth strategy.

Managed CRM-based SaaS products and led their market expansion strategy. Presented roadmaps, sprint plans, and status reports to C-level stakeholders, and conducted customer visits to gather feedback.

Led Conversion Rate Optimisation initiatives across product and marketing teams. Defined data-driven business models by analysing competitor behaviour and market data, and managed the full product lifecycle.

Managed Intellimap, a big data analytics tool providing business insights and data consulting for enterprises. Led location-based marketing solutions and planned annual campaigns including bundles, barter, and seasonal promotions.

Drove content strategy for BiP, Turkcell's flagship messaging app. Managed third-party content agencies, designed UX mockups, and tracked content usage metrics.

Won Turkcell's internal innovation contest and secured funding to build a mobile survey platform. Managed the full product lifecycle in agile, including user stories, mockups, UAT, and launch, and led sales demos.

Managed the product roadmap for Turkcell's IPTV app, collecting feature ideas from customer feedback and competitive analysis. Coordinated cross-departmental communication and defined key performance metrics.

Developed and monitored internal and external quality systems, including a 7-month assignment at Paris HQ. Applied Kaizen, PDCA, 5 Why, and fishbone methodologies for process improvement.

Managed product and process quality control, auditing, and internal improvement activities. Applied Kaizen and lean methodologies to reduce production scraps with daily and monthly reporting.

Building an AI visibility and SEO toolkit that audits how brands appear in AI-generated answers across LLMs. Responsible for product, full-stack engineering, UX, and marketing, with early organic traction.

Bachelor of Science in Industrial Engineering from Kocaeli University, completed in 2011.