Enrico Lucia
@enricolucia
I build product-led AI and SaaS businesses, turning customer needs into scalable revenue engines.
What I'm looking for
At Aptus.ai, I built a dual-motion product function, self-serve motion, and product-market fit with independent legal professionals from the ground up. I grew self-serve to $1M+ ARR and 1,000+ paid accounts while migrating 80% of the legacy enterprise cohort to the new platform.
Previously, at Rebrandly, I rebuilt pricing and the PLG funnel, driving a 400% increase in monthly subscriptions and overall conversion rates, plus 300% growth in expansion revenue. The work helped transform the company’s revenue trajectory through its majority acquisition by Five Elms Capital.
I bring technical roots from Typeform, Ryanair, and front-end leadership roles, combining product strategy, pricing, user research, analytics, and engineering delivery across AI, legal tech, and B2B SaaS.
Experience
Work history, roles, and key accomplishments
VP of Product
Aptus.ai
Dec 2024 - Present (1 year 8 months)
Built a dual-motion product for enterprise compliance and independent legal professionals, growing self-serve to $1M+ ARR and 1,000+ paid accounts. Established the product function from scratch, including team structure, OKR management, and analytics frameworks.
Joined with 2% of active accounts paid and a structurally broken monetisation model. Led a 12-month pricing and PLG
overhaul that transformed Rebrandly's revenue trajectory, a period that culminated in a majority acquisition by Five Elms
Capital, a US-based private equity fund.
Senior contributor at one of Europe's most design-forward SaaS products, serving millions of users.
• Built and shipped the new Results panel as part of Typeform's platform rebrand, a high-visibility surface used by millions
of form creators.
• Active member of the shared component library team; led internal React training and contributed to cross-team front-end
standards.
Lead Front-End Developer & Board Member
EME Digital
Mar 2015 - Mar 2017 (2 years)
Led front-end delivery for Adobe AEM implementations across e-commerce and enterprise web portals for major international brands. Served as a board member alongside technical leadership responsibilities.
Led front-end development for the rebuild of ryanair.com, one of Europe's highest-traffic airline websites, including the real-time flight search engine and mobile apps. Built analytics plugins and performance monitoring integrations, and mentored junior developers.
Education
Degrees, certifications, and relevant coursework
Enrico hasn't added their education
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Availability
Location
Authorized to work in
Website
rebrand.ly/enrico-portfolioPortfolio
rebrand.ly/enrico-portfolioSalary expectations
Social media
Skills
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