Open to opportunities

Dejan Randjelovic

@dejanrandjelovic

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Experienced B2B sales developer driving market entry and revenue growth across EMEA.

Serbia

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What I'm looking for

I seek a role driving market expansion and revenue growth where I can lead B2B sales, build distributor networks, and develop lasting client partnerships in a collaborative, growth-focused company.

I am a seasoned B2B sales and marketing professional with 15 years' proven experience building new markets, establishing distribution channels, and delivering significant revenue growth for international power-tool and climate-equipment brands across Eastern Europe. I have led market launches, client support and distributor development in Romania, Bulgaria, Serbia, Croatia, Hungary, Slovenia, Bosnia and Austria, achieving multi-hundred percent turnover increases and over $1M first-year sales on key projects.

My background combines technical multimedia engineering and IT/security experience with hands-on commercial leadership—supporting banks, government and large enterprises in Cyprus and coordinating outsourcing sales and marketing engagements. I bring strong communication, project execution and client-management skills and am motivated by expanding market presence and building long-term B2B partnerships.

Experience

Work history, roles, and key accomplishments

B2B Sales Developer

Gadr Holding Ltd

Jan 2011 - Dec 2019 (8 years 11 months)

Led B2B sales and market development across Eastern Europe and the Balkans, opening new national markets and growing export sales (e.g., >$1M first-year sales for BALLU distribution). Managed outsourcing sales and marketing engagements for multiple international power-tool and industrial brands.

B2B Sales Market Expansion Account Management Sales Strategy Negotiation Vendor Relations Export Management

IT Manager

Krypto Security

Jan 2008 - Dec 2011 (3 years 11 months)

Managed IT and security services for high-profile clients including banks and government projects, delivering biometric and network security solutions for institutions such as banks and Larnaca Airport.

IT Security Network Administration client support Project Delivery Stakeholder Management

Sales and Marketing Representative

Gadr Holding

Jan 2003 - Dec 2008 (5 years 11 months)

Developed new Eastern European markets and established B2B partnerships for fastening and tool brands, supporting clients across Russia, Romania, Bulgaria, Poland, Hungary and Serbia and maintaining US market contacts.

Market Research B2B Sales Support International Sales Trade Relations Product Support

Education

Degrees, certifications, and relevant coursework

Training Center of Radio Television Serbia

ENG Cameraman - TV Reporter (Training), Broadcast Journalism / Camera Operation

1992 - 1993

ENG Cameraman and TV Reporter training covering radio and television reporting, information gathering, and preparation of media reports.

ETS Nikola Tesla

Multimedia Electrical Engineer, Multimedia Electrical Engineering

1988 - 1992

Multimedia Electrical Engineer program focusing on audio/video device maintenance, TV studio operations, multimedia software tools, and technical support for audio-video production.