Open to opportunities

Aleksandra Petrovic

@aleksandrapetrovic

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Sales and marketing leader with 10+ years driving B2B growth, brand strategy, and team leadership.

Serbia

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What I'm looking for

I am seeking a senior marketing or sales role where I can lead teams, shape strategy, drive B2B growth, and build long‑term partnerships.

I am a sales and marketing specialist with over ten years of experience leading teams, developing B2B strategies, and driving brand growth across retail, health, and wellness industries.

As Brand Manager at Zepter International, I collaborate with marketing and product teams to design campaigns, manage inventory systems, and implement social media strategies that increase customer engagement and sales.

Previously, I served as International Executive Director of Sales and Marketing and Regional Operations Director, where I led cross‑regional teams, developed marketing plans and budgets, and built partnerships that expanded market presence and improved operational efficiency.

I bring leadership, strong communication, data‑driven market analysis, and a track record of delivering measurable results—consistently focused on meeting business goals and fostering long‑term growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Zepter International

Sep 2022 - Present (3 years 6 months)

Developed and executed marketing and social media strategies, managed inventory processes, and built partnerships to drive customer engagement and sales growth across product lines since 2022.

Brand Management Social Media Strategy Inventory Management Campaign Planning B2B | Partnerships Cross Functional Collaboration

International Executive Director

Zepter International

Jul 2021 - Jul 2022 (1 year)

Led development of marketing strategies, budgets, and social campaigns to increase brand awareness and analyzed client data to identify target segments across Belgrade and Moscow (Jul 2021–Jul 2022).

Marketing Strategy Budget Management Marketing Campaigns Data Analysis Stakeholder Management B2B Sales

Company Director

Sondeli International

Feb 2021 - Jul 2021 (5 months)

Managed a team of 10 to implement B2B marketing and sales initiatives, led strategic operations improvements, and optimized processes to increase efficiency (Feb–Jul 2021).

Team Leadership B2B Marketing Sales Strategy Optimization Strategic Planning Performance Management

Sales and Marketing Representative

VKF Renzel

Feb 2019 - Feb 2021 (2 years)

Represented the organization at events, developed B2B relationships, and implemented promotional strategies to increase local partnerships (Feb 2019–Feb 2021).

B2B Sales Relationship Building Lead Generation

Regional Operations Director

Siberian Wellness

May 2018 - Oct 2019 (1 year 5 months)

Managed daily operations across 10 regional offices and led a team of 10 regional managers while developing a comprehensive sales training program (May 2018–Oct 2019).

Operations Management Regional Leadership Sales Training Team Management Performance Optimization

Executive Manager

Siberian Wellness

Jul 2014 - May 2018 (3 years 10 months)

Led a team of 10+ employees to consistently achieve sales targets and implemented client acquisition strategies that increased market share by 20% (Jul 2014–May 2018).

Sales Leadership Client Acquisition Market Share Growth team development Sales Strategy