At InPlanet, I create educational content and digital campaigns for Brazilian farmers. I also adapt scientific research for different agricultural audiences and gather field insights to improve marketing and communications.
At Agroadvance, I managed the company’s visual identity and set tone-of-voice guidelines for internal and external communications. I also developed branding strategies and supported organic social media growth.
At AmBev, I managed sponsorships and brand activations for Brahma, Budweiser, and Corona, including at national events such as Festa do Peão de Barretos, Jaguariúna Rodeo Festival, and Lollapalooza Brasil. I also participated in the launch and consolidation of products including Brahma Duplo Malte, Mike's, and Beck's.
