At ESSS, I own marketing planning for LATAM and Europe, translating business priorities into regional strategies and market-specific activation plans. I coordinate multi-channel campaigns and use market context and performance analysis to refine priorities and support commercial decisions.
I also coordinate agencies, vendors and internal specialists across marketing initiatives. I build reporting frameworks that connect marketing activity with sales processes, pipeline generation and Marketing–Sales SLAs, and lead corporate brand positioning projects in technology, digital transformation and engineering markets.
Earlier, at Koi Comunicação, I managed influencer marketing campaigns for Ambev in Southern Brazil, from sourcing and contracting creators to campaign reporting. My experience also includes PR and corporate communications at Dialetto, communications work at Koi Comunicação and Diário Catarinense, and reporting at Grupo RBS.
