Looking for a job

Deepika s

@deepikas2

I build targeted merchandising campaigns and strategic communications that strengthen brand visibility and customer engagement.

India

Message

What I'm looking for

I'm looking to build targeted campaigns and strategic communications that strengthen brand visibility, customer engagement, and business outcomes.

At Amazon, I create vernacular merchandising and event campaigns, including Prime Day push notifications and WhatsApp communications. I use targeting and segmentation to deliver accurate, timely customer messaging during high-traffic campaign windows.

Previously at ITC Infotech, I placed 20+ thought leadership articles, increased engagement by 30% and brand awareness by 20%, and delivered ABM content, corporate events, and communications strategies. I also built a GenAI-powered chatbot using Python, GenAI APIs, and NLP during my data science internship.

Experience

Work history, roles, and key accomplishments

Current

Associate Site Merchandiser

Current

Amazon

Jul 2026 - Present (2 months)

Created vernacular merchandising and event campaigns, developed Prime Day customer communication content, and coordinated campaign updates to ensure accurate and timely go-lives during peak periods.

Merchandising Campaign Management Targeting Segmentation Push Notifications WhatsApp Campaigns Prime Day Symphony Bullseye

Data Science Intern (Gen AI)

ITC Infotech

Built a GenAI-powered chatbot using Python and GenAI API with NLP, designed and maintained GenAI playgrounds, and conducted iterative testing and optimization to improve user experience.

Python Generative AI APIs NLP Chatbot Development Testing Optimization Documentation

PR & Media Executive

ITC Infotech

Developed and placed thought leadership articles, increased engagement and brand awareness through social media campaigns, executed ABM for key accounts, managed corporate events, and supported crisis communications.

PR Media Relations Corporate Communications Thought Leadership LinkedIn marketing Content Marketing ABM Event Management Stakeholder Engagement Crisis Communications Editorial Planning Media Kits Whitepapers Case Studies Press Releases Social Media Copy Newsletters Vendor Management

Education

Degrees, certifications, and relevant coursework

Reva University

Bachelor of Engineering, Computer Science & IT

Grade: 8.03 CGPA

Activities and societies: Cultural Coordinator, NSS Civil Defence volunteer, represented university in inter-college badminton, technical volunteer at a Hackathon.

Pursued a Bachelor of Engineering in Computer Science & IT, achieving a CGPA of 8.03. Completed a capstone project on brand repositioning and led cultural events as a Cultural Coordinator.