Open to opportunities

Kanishtha Krishnatreya

@kanishthakrishnatrey

Entry-level brand & digital marketing professional combining data-backed consumer insights with omnichannel retail activation to drive measurable growth.

India

Message

What I'm looking for

I’m looking for a role where I can turn consumer and funnel data into actionable brand and digital campaigns—owning content, email, and omnichannel activations to deliver measurable conversion lift from day one.

I’m an entry-level marketing professional focused on brand & digital marketing and consumer insights. I combine data-backed funnel analysis with hands-on brand activation to deliver measurable impact from day one.

Through two internships, I analyzed customer/agent journey behavior and uncovered a critical 38% funnel completion issue, using UX mapping and data visualization to translate findings into actionable recommendations that informed a product direction. I also supported retail growth by executing VM roll-outs and planogram compliance and improving omnichannel O2O fulfillment to reduce friction and increase conversions.

I stay hands-on through campaigns and club/NGO work—building content calendars, creating 20+ social posts and 10+ Canva creatives, and generating 1,000+ organic impressions across institutions. I’ve also led email marketing initiatives, designed 15+ promotional creatives, and coordinated stakeholder outreach for events with 200+ participants while continuing to build analytics strength with MS Power BI (ongoing).

Experience

Work history, roles, and key accomplishments

Executive Member

BizMark (Marketing Club) & Sports Conduit

Jan 2024 - Jan 2026 (2 years)

Led email marketing campaigns (Bizz Buzz newsletter) and designed 15+ promotional digital creatives. Coordinated stakeholder outreach for events with 200+ participants, including alumni.

Email Marketing Email Campaigns Marketing Creative Event Marketing

Summer Intern

Datacomp Web Technologies (I) Pvt. Ltd

May 2025 - Jul 2025 (2 months)

Diagnosed a 38% funnel completion rate issue across Tier-2/3 insurance agent journeys using behavioral analysis and UX mapping to inform a product roadmap recommendation. Built data visualizations and consumer insight decks supporting UI simplification and micro-learning feature recommendations to improve conversion.

Funnel Analysis Product Roadmap Data Visualization Consumer Insights UI Simplification

Management Trainee

Flying Machine (ABFRL)

Jan 2025 - Feb 2025 (1 month)

Improved End-of-Season Sale (EOSS) sell-through by executing visual merchandising (VM) roll-outs and planogram compliance to boost product visibility and in-store footfall. Increased conversions by managing omnichannel O2O fulfillment via Omuni.one to bridge online demand with in-store inventory in real time.

Visual Merchandising Virtual Machine Deployment And Management O2O Fulfillment Real Time Inventory

Content & Social Volunteer

Pratisandhi (NGO)

Jan 2022 - Jun 2022 (5 months)

Strategized and executed a digital content calendar, producing 20+ social posts and 10+ creatives on Canva. Drove 1,000+ organic impressions and community outreach across 10+ institutions through social content.

Social Media Marketing Creative Canva Community Outreach