@sidharthm
Site Merchandiser at Target improving product discovery through search and navigation optimization.
IndiaAt Target, I execute site merchandising across homepage and category pages, managing content updates and campaigns aligned with promotional calendars and business priorities.
I analyze campaign KPIs and use search optimization, taxonomy management, filters, and sorting logic to improve product discoverability. I also use Excel and basic SQL for reporting and performance tracking, sharing insights with stakeholders.
Work history, roles, and key accomplishments
Executed site merchandising initiatives across homepage, category pages, and campaign assets to improve customer engagement, traffic, and conversion. Managed content updates, analyzed campaign performance, and collaborated with cross-functional teams to deliver customer-focused content.
Shristi Printers
Jan 2025 - Jun 2025 (5 months)
Managed sales and client relationships for B2B and local clients, identified new business opportunities, and contributed to revenue growth. Coordinated with internal teams to ensure timely delivery and quality standards.
Fugensys Technologies
Mar 2024 - Nov 2024 (8 months)
Executed digital marketing campaigns to improve engagement and brand positioning, conducted market research to identify customer trends, and utilized CRM tools for lead generation and customer tracking.
Degrees, certifications, and relevant coursework
Master of Business Administration, Marketing
2022 - 2025
Pursued an MBA in Marketing, focusing on marketing strategy, analytics, and business management.
Bachelor of Business Administration, Marketing
2018 - 2021
Completed a Bachelor of Business Administration with a specialization in Marketing.
Software and tools used professionally
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