Samarth Malhotra
@samarthmalhotra
Performance marketing manager driving data-led DSP, paid social, and onsite merchandising results.
IndiaWhat I'm looking for
I am a performance marketing professional with four years of experience managing programmatic, paid social, and onsite merchandising campaigns for Amazon Devices, Matrimony.com, and other brands. I specialize in data analysis, web analytics, and Google Ads to deliver measurable efficiency and growth.
At Amazon Devices I managed large media budgets (₹22–50L per campaign), optimized DSP and social campaigns to improve campaign efficiency by 15–25%, and reduced cost inefficiencies by 10–20% through data-driven bidding, audience targeting, and creative optimization. I also owned site merchandising calendars and push-notification campaigns that drove 10–25% uplifts in engagement and repeat activity.
I collaborate cross-functionally with category, merchandising, creative, and business stakeholders to align campaign strategy with commercial goals. I seek managerial opportunities in performance marketing and e‑commerce where I can scale impact through rigorous analysis, creative testing, and disciplined campaign execution.
Experience
Work history, roles, and key accomplishments
Campaign Manager
Amazon Devices
May 2025 - Present (10 months)
Strategized and executed Amazon DSP and performance marketing campaigns for Alexa and Fire TV managing ₹22–50L media budgets, improving campaign efficiency by 15–25% and reducing cost inefficiencies by 10–20%. Collaborated cross-functionally to boost engagement and traffic quality by 20%+ during high-traffic sales events.
Associate Site Merchandiser
Amazon Alexa
Mar 2023 - Apr 2025 (2 years 1 month)
Executed onsite merchandising and seasonal campaigns for Alexa, improving customer engagement 10–20% and ensuring 100% on-time storefront updates; launched push notifications yielding 15–25% uplift in customer activity. Analyzed metrics to optimize content placement and conversion performance.
Digital Marketing Executive
Matrimony.com Limited
Nov 2022 - Mar 2023 (4 months)
Managed paid channels with ₹25L+ monthly media budgets to drive qualified leads and improved cost-efficiency by 10–20% through data-driven optimization; prepared weekly performance reports to inform strategy and budget allocation.
Led SEO and SEM initiatives that increased organic traffic 25–35% and improved conversion efficiency 15–20% via backlink building and keyword/bid optimization; directed content for LinkedIn and YouTube to boost brand awareness.
Education
Degrees, certifications, and relevant coursework
Vivekananda Institute of Professional Studies
Bachelor of Arts, Journalism and Mass Communication
2018 - 2021
Completed a Bachelor of Arts in Journalism and Mass Communication with coursework focused on media, reporting, and communication strategies.
Shaheed Rajpal DAV Public School
High School Diploma, High School
Completed high school education at Shaheed Rajpal DAV Public School in 2018.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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