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Aparna Shandilya

@aparnashandilya

AI Analyst at Innodata India evaluating LLM outputs; at Glance, redesigned 'On This Day' to increase user engagement by 20%.

India
Message

At Innodata India, I evaluate AI-generated content for accuracy, relevance, factual correctness, policy adherence, and user experience. I identify errors and inconsistencies, then provide feedback to improve model performance and content reliability.

At Glance, I overhauled the 'On This Day' feature with cross-functional teams, increasing user engagement by 20% above the platform average. I also covered major events including India’s Chandrayaan-3 mission and introduced AI-driven content strategies.

Earlier, I worked across editorial and publishing roles at Opoyi, Republic Media Network, NewsX, and Café Mutual. At Opoyi, I managed the editorial process and led copy editors; at Republic Media Network, I produced over 2100 copies and mentored junior writers.

Experience

Work history, roles, and key accomplishments

NE

News Writer

NewsX

Mar 2021 - Aug 2021 (5 months)

Reported on industry news and trends, distributed content on social media, and contributed to accurate news dissemination.

KW

Public Relations Manager

KYC Weddings

Apr 2016 - May 2017 (1 year 1 month)

Directed public relations strategies to enhance event visibility and brand reputation. Coordinated with clients for seamless event execution.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Mass Communication (IIMC), Delhi logoID

Indian Institute of Mass Communication (IIMC), Delhi

PG Diploma, Journalism and Mass Communication

Grade: 8.9/10

Pursued a PG Diploma in Journalism and Mass Communication, achieving a grade of 8.9/10.

NM

National Academy of Event Management and Development, Mumbai

B.B.A. / B.M.S., Administration and General Management

Completed a B.B.A. / B.M.S. in Administration and General Management.

Tech stack

Software and tools used professionally

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