SOUMYADEEP GHOSH

I’m an Associate who blends analytics with on-ground execution to turn insights into measurable outcomes. Recently, I analysed 250K+ user responses, segmented them into 10+ cohorts, and surfaced the top 2 priority insights per cohort to guide strategic decision-making.

In my current role at Nation with Namo Pvt. Ltd., I translate sentiment analysis into action by leading strategy and planning discussions with national and state-level stakeholders. I’ve driven multi-phase outreach—overseeing the distribution of 32M+ materials and coordinating 1.7M+ household engagements—while mobilising 700K+ participants and facilitating 550+ large-scale events within 10 days.

I also own multi-channel content and outreach strategy, generating 2.2Cr+ total reach through 500+ digital assets and collaborations with 130+ influencers. Across 5 campaigns supporting 20+ national-level stakeholders, I managed end-to-end campaign planning and vendor coordination for onboarding, negotiations, and delivery.

Previously, as Head of Corporate Communications at the Centre for Cognitive Activities | NIT Durgapur, I led AAROHAN (2023–2025), managing operations for 20+ events and mentoring 12 team members. I developed partnerships to generate 3 lakh+ support, ran full-cycle vendor operations, and coordinated a campus-wide blood donation drive with 6 hospitals—grounding my work in structured planning, accountability, and collaborative leadership.