Open to opportunities

Neha Prakash

@nehaprakash

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Digital growth and partnerships leader driving user acquisition and revenue.

United Arab Emirates

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What I'm looking for

I seek a growth-focused role where I lead user acquisition and partnerships, drive measurable ROI, mentor teams, and work for a mission-aligned company that values data-driven decisions and sustainability.

I am a digital marketing and growth leader with 12 years' experience across SEA and the UAE, specializing in e-commerce, user acquisition, partnerships, influencer campaigns, marketplace marketing and performance advertising. I have driven measurable growth for fintech, retail, real estate and sustainability clients, delivering outcomes such as 30%+ new KYC growth, 70%+ transaction growth, 10x organic social growth, doubled trial sign-ups and significant CPL reductions.

I blend hands-on campaign execution with strategic partnership management and data-driven analysis, mentoring teams and scaling regional programs across markets. I volunteer as a Digital Event Coordinator for climate action initiatives and continuously apply new tools — from GA and Google Ads to Adjust, Firebase and Power BI — to optimize ROI and product-market traction.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Comera Pay LLC

Jan 2025 - Sep 2025 (8 months)

Developed and executed growth-focused digital marketing campaigns across remittances, wallets and payment gateways, driving 30% growth in new KYC and 70% increase in transaction count during targeted giveaway campaigns and 10x organic social growth in 9 months.

Growth Marketing User Acquisition Influencer Marketing Paid Social Campaign Optimization Partnerships App Analytics

Global Marketing Manager

The Project Office DMCC

Jun 2023 - Dec 2024 (1 year 6 months)

Led 360° digital strategies across sustainability, SaaS and real estate, increasing Equicty.com free trial sign-ups by 250 in 6 months, cutting CPL by 40% and raising organic traffic 20%, and improved Legal Land Brazil rankings from #80 to top 1–14 in 7 months.

Digital Strategy Performance Marketing SEO Lead Generation CRO Analytics Global Marketing

Marketing Planning & Strategy Manager

aCommerce Group

Sep 2021 - May 2023 (1 year 8 months)

Headed SEA marketing planning and execution, driving media, content and campaign management that improved CVR from 1.5% to 3.2% and delivered ~3x ROAS improvement while managing P/L simulation and client solutions across multiple markets.

Media Planning CPAS Catalogue Ads Paid Social Google Ads Performance Optimization Client Management Reporting SEA Markets SEA Market

Associate Social Media Manager

Lexicon Limited

Sep 2020 - Jul 2021 (10 months)

Executed social media strategy and paid campaign optimization across Facebook, Instagram and LinkedIn, led creative team mentorship, and delivered SEO research and monthly performance reports to meet client KPIs.

Social Media Management Paid Social Content Strategy Team Leadership SEMrush performance reporting SEO Client Solutions

Assistant Digital Marketing Manager

The Minor Food Group

Nov 2019 - Apr 2020 (5 months)

Managed performance marketing across web, app and aggregator channels for QSR brands, optimizing end-to-end campaigns and programmatic ads to drive record engagement and sales for major brand activations.

Performance Marketing Programmatic Retargeting

Digital Marketing and E‑Commerce Manager

UGA Group

Aug 2016 - Oct 2019 (3 years 2 months)

Managed SEO, PPC, display and social campaigns, e-commerce partnerships and email/CRM programs to drive website performance, lower CPC/CPA and support product launches and supplier sourcing.