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@juser9
iGaming operations and CRM leader focused on player retention and product launches.
I am an experienced iGaming operations and CRM professional who optimizes player retention, implements targeted CRM campaigns, and coordinates cross-functional product rollouts. I have led CRM and product operations across casino and sportsbook verticals, driving double-digit retention gains and shortening launch timelines by 30%.
Skilled in promotions, player segmentation, loyalty programs, and compliance, I partner with product teams to deliver seamless feature launches across multiple markets. I bring hands-on experience from contract and remote roles, supporting international expansion through aligned CRM, product, and operations strategies.
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Work history, roles, and key accomplishments
Independent / Contract Roles
Jan 2021 - Present (4 years 10 months)
Managed CRM campaigns and retention strategies for multiple iGaming operators, overseeing promotions, player segmentation, and bonus issuance to improve retention and engagement. Coordinated with product teams to launch features and loyalty programs, driving double-digit retention gains.
Cloudbet
Jan 2020 - Jan 2021 (1 year)
Directed CRM and product operations for casino and sportsbook verticals, implementing retention campaigns and bonus structures that boosted engagement and deposit frequency. Launched cross-vertical promotions and improved player LTV via segmentation and tailored loyalty programs.
FortuneJack
Jan 2019 - Jan 2020 (1 year)
Supported casino operations and CRM campaign execution by monitoring player behavior to optimize retention offers and upsell strategies while ensuring KYC/AML operational compliance. Contributed to product updates that improved retention outcomes.
Degrees, certifications, and relevant coursework
Product Management Program, Product Management
2019 - 2019
Completed a Product Management program covering product lifecycles, roadmapping, and stakeholder collaboration.
Diploma in Digital Business & Marketing, Digital Business & Marketing
2017 - 2019
Completed a Diploma in Digital Business & Marketing focusing on digital marketing, e-commerce, and business strategy.
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