Open to opportunities

Ahmed Shuaib

@ahmedshuaib

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Growth and digital marketing leader driving PLG, lifecycle marketing, and paid media performance.

United Arab Emirates

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What I'm looking for

I seek senior-growth roles where I can lead cross-functional teams, implement data-driven PLG and lifecycle strategies, modernize martech, and deliver measurable revenue and retention gains in a collaborative, growth-focused culture.

I am a Growth & Digital Marketing Leader with 15+ years of global experience driving acquisition, retention, and monetization across SaaS, eCommerce, fintech, mobility, and govtech. I combine PLG strategies, lifecycle marketing, and Martech modernization to scale online revenues and optimize full-funnel customer journeys.

I've led multi-million-dollar paid media programs and managed large ad budgets (examples include scaling monthly ad spend from AED 300K to AED 900K and overseeing AED 170M+ in paid media), delivered CRO and lifecycle improvements that reduced CPLs significantly, and launched subscription revenue models to increase recurring revenue and retention.

As a player-coach leader with high EQ, I build and mentor cross-functional teams, implement data-driven experimentation and attribution, and partner across product, tech, and operations to digitize customer journeys and drive sustainable, measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Country Head of Digital & Growth

Current

Emirates Transport

Jan 2022 - Present (3 years 8 months)

Owned commercial digital transformation and growth, scaling vehicle auctions GMV from AED 134M to AED 441M and increasing market share from 5.1% to 7% while reducing CPL from AED 150 to AED 40 and generating AED 15M+ incremental sales.

Growth Strategy CRM Conversion Rate Optimization

Senior Manager, Campaign Management

Aleph Group

Jan 2020 - Dec 2022 (2 years 11 months)

Directed regional ad operations and programmatic campaigns across MENA, deploying DSPs (Huawei Ads, The Trade Desk) to reduce CPL by up to 40% for enterprise clients and drive scalable performance improvements.

Programmatic Advertising DSPs Campaign Management Frequency Capping Sequential Creative Performance Marketing

Head of Growth & eCommerce Strategy

Phoenix Industries

Jan 2018 - Dec 2020 (2 years 11 months)

Led growth and eCommerce strategy, tripled monthly ad spend from AED 300K to AED 900K, launched subscription revenue models that improved retention and recurring revenue, and managed multi-channel acquisition to drive predictable revenue.

Subscription Models Paid Media CRO A B Testing Revenue Growth Media Mix Modeling Customer Retention

Senior Manager, Affiliate & Partner Strategy

Jumbleberry

Jan 2015 - Dec 2017 (2 years 11 months)

Led affiliate and partner strategy to scale performance-driven campaigns across e-commerce and retail clients, delivering cost efficiencies and 4x budget growth for key accounts while implementing fraud prevention and compliance frameworks.

Affiliate Marketing Partner Management Campaign Optimization Fraud Prevention ROI Optimization

Programmatic Campaign Manager

Xaxis

Jan 2014 - Dec 2015 (1 year 11 months)

Managed cross-channel programmatic campaigns for Fortune 500 clients via The Trade Desk and AppNexus, improving ROAS and campaign efficiency across display and native inventory.

Programmatic The Trade Desk AppNexus Media Planning Audience Targeting Bid Management

Affiliate Manager, Growth & Partner Marketing

4Finance

Jan 2013 - Dec 2014 (1 year 11 months)

Oversaw global performance marketing and affiliate operations, managing $1M+ monthly lead acquisition budgets and building a test-and-scale engine to improve ROAS and landing page conversion performance.

Performance Marketing Voluum Landing Page Optimization Attribution Budget Management International Expansion