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Anjali kiroriwal

@anjalikiroriwal

Message

I'm building data-informed fintech and SaaS products that increase adoption, engagement, and deposits.

India

Message

I'm driving digital banking adoption at FreechargeBiz (Axis Bank), where I improved onboarding by 25% through Biometric KYC and real-time application tracking. I also launched Goal-Based Deposit, increasing monthly deposits by 20%.

I own the PFM/MyMoney suite across Net Worth, Investments, Cashflows, Goals, and Financial Insights. By revamping the Credit Score journey and launching a simulator, I boosted engagement by 35% and increased repeat visits.

Previously at Sprinklr and UpGrad, I used product data and customer insight to grow feature adoption, retention, and learner outcomes across enterprise SaaS and AI/ML learning products.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

FreechargeBiz (Axis Bank)

Nov 2024 - Present (1 year 10 months)

Improved digital onboarding by 25% by designing the Biometric KYC flow and real-time application status tracking for Axis Bank Current Account onboarding. Increased monthly deposits by 20% by launching the Goal-Based Deposit product, defining product strategy, success metrics, and leading end-to-end cross-functional delivery.

Product Analyst - Success & Growth

Sprinklr

Apr 2023 - Oct 2024 (1 year 6 months)

Drove product consumption by configuring and optimising customer environments; recommended best practice solutions resulting in 50% average feature adoption growth across customers. Leveraged product usage data to surface customer pain points and recommend actionable solutions to the product team, ensuring the customer voice was incorporated into the roadmap.

Product Analyst

UpGrad

Jul 2021 - Apr 2023 (1 year 9 months)

Led product launch of ProjectDS - a hands-on AI/ML learning program; defining the product roadmap, content architecture, and learner journey, maintained 4.9+ ratings and 65+ NPS. Owned curriculum and content quality for B2B/B2C Data Science programs, tailoring learning product journeys for enterprise clients across tech and non-tech verticals.