Open to opportunities

Cameron Morrison

@cameronmorrison

Message

Head of Fulfillment at B2B lead gen agency, managing business development for 200+ clients.

South Africa

Message

What I'm looking for

I am looking for a role that values customer-centric strategies, fosters team growth, and offers opportunities for professional development.

Currently serving as the Head of Fulfillment at a leading B2B lead generation agency, I manage business development efforts for over 200 clients across diverse industries including SaaS, AI, Marketing, PR, and Private Equity/Venture Capital.

I lead a team of 4 customer success managers, ensuring our clients consistently achieve high ROI through targeted outreach and strategic pipeline growth.

In my current role, I’ve driven performance well above target, reaching 249% of quota in Q1 and 148% of quota in Q2 to date.

My experience spans booking high-quality sales meetings across a range of sectors.

Experience

Work history, roles, and key accomplishments

Current

Head of Fulfillment

Current

Leadbird

Jan 2023 - Present (2 years 5 months)

Led a team of 5 Customer Success Managers, delivering exceptional service to 200+ global clients and increasing lead generation by 150%. Developed and executed strategic business development plans, driving 30% growth in account value through upsell and cross-sell initiatives, while reducing churn by 15%.

Customer Success Management Team Leadership Lead Generation Business Development Strategic Planning Account Management Coaching

Founder

Leadzflow

Sep 2023 - Dec 2023 (3 months)

Created a lead generation agency that partnered with B2B companies to scale profitably and efficiently. Leveraged effective growth systems to reduce ad expense and customer acquisition cost.

Lead Generation Scaling Growth Systems B2B Sales Strategic Partnerships

Head of Client Success

Creator Consulting

Dec 2022 - Sep 2023 (9 months)

Led the customer success team to drive client retention, revenue growth, and satisfaction by implementing strategic processes. Reduced churn by 30% and boosted upsells by 14% through optimized onboarding and proactive issue resolution.

Customer Retention Revenue Customer Satisfaction Process Improvement Client Relationship Management Upselling

Ecommerce Business Owner

Urban Scents

Sep 2021 - Dec 2022 (1 year 3 months)

Managed daily business operations, overseeing supplier relationships, customer interactions, and social media marketing across multiple platforms. Developed and executed strategic marketing initiatives to acquire new customers, boost sales, and enhance profit margins.

Supplier Management Customer Service Social Media Marketing Digital Marketing Strategy Content Creation Market Analysis Business Development

Senior Customer Success Manager

Leadbird

Managed a portfolio of 60+ B2B accounts, including enterprise-level clients, and drove 70% of company lead generation through strategic cold emailing. Led global account management, enhancing client satisfaction and retention by reducing time-to-value to 14 days through efficient onboarding.

Customer Success Account Management Lead Generation Cold Emailing Onboarding Data Analysis

Customer Success Manager

Leadbird

Managed a portfolio of 40+ clients, focusing on satisfaction, retention, and account growth. Developed and executed lead generation strategies, expanding client opportunities and contributing to business growth. Led smooth client onboarding and conducted bi-weekly check-ins to address client needs.

Client Management Customer Satisfaction Lead Generation Onboarding Client Relationship Management Data Analysis

Digital Marketing Specialist

Oh My Furr

Feb 2019 - Sep 2021 (2 years 7 months)

Designed and implemented comprehensive digital marketing strategies to drive engagement and achieve business outcomes. Produced in-depth performance reports using advanced analytics tools and directed end-to-end management of digital projects.

Digital Marketing Strategy performance reporting Data Analytics Project Management Market Research Conversion Rate Optimization Campaign Management

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

Bachelor of Commerce, Commerce

Studied a Bachelor of Commerce at the University of Johannesburg, completing the program from 2018 to 2021. Gained foundational knowledge in business and commerce principles.