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Debra Malick

@debramalick

Content Marketing Manager at MJB Wood Group who launched a corporate website and video programs across six business units.

United States

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At MJB Wood Group, I owned content and marketing across six B2B building-materials business units. I built and launched a corporate website and introduced internal and external video programs, including safety videos with English and Spanish voiceovers.

As a Marketing Consultant at Malick Marketing & Design, I develop content strategies for small and midsized businesses. For POM, I segmented school, work, and home audiences and developed tailored messaging that contributed to a 23% increase in customer lifetime value tracked through Salesforce.

Earlier, at Car-Mercial, I built repeatable video production systems that increased output 12-fold and improved operational efficiency by 45%. I’ve also led marketing communications at Fisher Marantz Stone, translating architectural lighting design expertise into project narratives, proposals, and thought leadership.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Malick Marketing & Design

Jan 2015 - Present (11 years 9 months)

Develop content strategies and integrated marketing programs for small and midsized businesses, aligning brand voice, audience needs, and channel priorities. Write and edit email, social, and digital content, and build and optimize e-commerce and portfolio websites.

Content Strategy Writing Editing Email Marketing Social Media SEO Ecommerce Website Optimization CRM Salesforce Google Analytics

Marketing Manager

MJB Wood Group

Jan 2024 - Jan 2026 (2 years)

Owned content and marketing across six B2B building-materials business units, coordinating priorities with Sales, Operations, and leadership. Developed and edited product messaging, presentations, and sales materials, and built and launched a corporate website.

Content Strategy Writing Editing Web Development Vendor coordination Project Management Brand Consistency SEO Video Production LinkedIn

Communications Manager

Fisher Marantz Stone

Jan 2017 - Jan 2021 (4 years)

Led marketing communications for an architectural lighting design firm, turning technical design expertise and project work into compelling content. Streamlined cross-team collaboration, reducing proposal and qualification revisions by 40%.

Marketing Communications Content Development Editing Presentation Skills Proposals Media Relations Team Management Project Management

Marketing Manager

Presentation Products

Jan 2013 - Jan 2015 (2 years)

Developed go-to-market strategies and segmented messaging for three audiovisual product markets, aligning technical product value with customer needs and sales priorities. Restructured and redesigned two company websites, including an e-commerce platform.

Go To Market Strategy Segmentation Website Redesign Ecommerce Email Marketing Social Media SEO Paid Advertising Event Planning

VP of Operations

Car-Mercial

Jan 2008 - Jan 2012 (4 years)

Helped grow a video marketing startup from 3 to 14 employees and monthly revenue from under $55K to approximately $200K within two years through operational leadership and marketing initiatives. Built repeatable video production systems that increased output 12-fold and improved operational efficiency by 45%.

Operations Management Video Production Team Leadership Marketing Strategy A B Testing SEO Performance Optimization Client Relations