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David Tomlin

@davidtomlin

Category Manager at Reece Corporation who launched the Big Dog series and Tool Rental program, generating $2 million in annual revenue.

United States

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What I'm looking for

I'm seeking a Category Manager position at Reynolds Consumer Products, where I can apply my category strategy and cross-functional collaboration skills to support category growth and optimize assortment and shelf space.

At Reece Corporation, I directed category strategy for a 15,000+ SKU, $129 million portfolio across Rough Plumbing, Tools, Safety, and Hardware. I launched the Big Dog series and Tool Rental program in 2022, generating $2 million in annual revenue.

At Lennox, I built product roadmaps and formalized category management for Residential Parts & Supplies while supervising six direct reports. I conducted 18 Product Line Reviews, doubling previous activity and contributing to $18M in incremental revenue.

At Danco, Inc, I partnered with cross-functional teams to identify product opportunities and launch retail programs. The Pull Stop Box program at The Home Depot® generated $2MM in annual revenue.

At Dal-Tile Corporation, I supported new product launches, retail resets, and lifecycle reviews. Launching 23 new product lines resulted in $96.3MM in sales at 53% gross margin.

Experience

Work history, roles, and key accomplishments

Sales Representative / Market Development

SETX Roofing Pros

Apr 2026 - Sep 2026 (5 months)

Led market growth in Southeast Texas, enhancing customer relations and advancing commercial opportunities. Presented commercial roofing proposals exceeding $700K and built a multi-property sales strategy targeting $3M in opportunities.

CRM Sales Strategy Prospecting Proposal Development Vendor Management Insurance Claims Management Commercial Roofing Residential Roofing

Residential Sales Manager

BC Roofing & Restoration

Aug 2025 - Apr 2026 (8 months)

Managed residential and commercial sales for storm-restoration projects, improving lead conversion and territory growth. Coached sales teams and upgraded CRM workflows.

CRM Thryv Job Nimbus Roofr EagleView Consultative Selling Team Coaching Lead Conversion Pipeline Management

Director / Owner

Endless Signs and Wraps

Aug 2023 - Oct 2025 (2 years 2 months)

Built a sign and vehicle wrap business, overseeing production, sales, and client management. Directed daily operations and recruited a cross-functional team.

Business Operations Production Management Sales Customer Service Budgeting Vendor Partnerships CRM Project Management

Category Manager

Reece Corporation

Dec 2020 - May 2023 (2 years 5 months)

Directed category strategy for a 15,000+ SKU, $129M portfolio, partnering with sales, suppliers, and operations. Negotiated annual program agreements with 38 vendors, contributing to a 6% margin improvement.

Category Management vendor negotiation Margin Improvement SKU Management Assortment Planning Pricing Strategy Cross Functional Collaboration

Senior Product Manager

EZ-Flo International

May 2019 - Dec 2020 (1 year 7 months)

Led product planning, competitive benchmarking, and line reviews across product categories. Coordinated cross-functional launches and aligned teams around lifecycle execution.

Product Management Competitive Analysis Benchmarking Line Reviews Cross functional Coordination Product Lifecycle Management

Vice President of Operations

Concept Surfaces, LLC

Mar 2018 - May 2019 (1 year 2 months)

Piloted demand planning, warehousing, logistics, and CRM by applying carrier evaluation and inventory management. Streamlined distribution with system upgrades and Excel-based reporting.

demand planning Warehousing Logistics CRM Carrier Evaluation Inventory Management WMS Quickbooks Excel

Product Manager Lead - Residential Parts & Supplies

Lennox

Aug 2015 - Mar 2018 (2 years 7 months)

Built product roadmaps and formalized category management to grow dealer sales. Conducted 18 Product Line Reviews, contributing to $18M in incremental revenue.

Product Management Category Management Product Roadmapping Line Reviews Sales Organization Pricing Forecasting

Senior Product Manager - Innovation Team Leader

Danco, Inc

Sep 2012 - Aug 2015 (2 years 11 months)

Drove new product-category growth by partnering with cross-functional teams to identify opportunities and launch retail programs. Launched the Pull Stop Box program to The Home Depot, generating $2MM annual revenue.

Product Management Innovation Category Development Retail Programs B2B Sales Cross Functional Collaboration Consumer Insights

Product Manager - Glazed Wall Tile

Dal-Tile Corporation

Feb 2004 - Sep 2012 (8 years 7 months)

Grew revenue through new product lines, retail resets, and cross-functional lifecycle reviews. Delivered the launch of 23 new product lines resulting in $96.3MM in sales at 53% gross margin.

Product Management Category Management Retail Resets Planogram Data Analysis Cost Savings Product Lifecycle Management