Open to opportunities

Janine Hunter

@janinehunter1

Message

Senior category management leader driving CPG & retail growth through analytics and shopper insights.

United States

Message

What I'm looking for

I’m looking for a senior category/retail strategy role where I can use POS and shopper analytics to craft assortment, pricing, and promotion recommendations—and build reporting and tools that accelerate execution and measurable revenue growth.

I’m a Senior Category Management and Retail Strategy leader with 15+ years of experience driving category growth across CPG, grocery, mass, and convenience retail. I turn complex POS, syndicated, shopper insights, assortment, pricing, promotion, and space productivity data into clear category stories, retailer recommendations, and field-ready tools—managing $450MM+ portfolios and supporting consistent 10%+ annual dollar growth.

In my current role, I build scalable Power BI/Tableau reporting, lead planogram and assortment optimization across 900+ store sets, and deliver measurable execution gains (e.g., +4-6 ACV points and +3-5 average items carried). Earlier, I led category reviews and planogram execution for major retail accounts and served as a Senior Category Analyst and Marketing Data Analyst, formalizing scorecards and customer insight reporting to strengthen visibility and decision-making.

Experience

Work history, roles, and key accomplishments

Category Manager, 7-Eleven

Keurig Dr Pepper

Nov 2015 - Apr 2026 (10 years 5 months)

Managed category strategy for a $450MM+ beverage portfolio, using POS, syndicated, shopper, space, pricing, and promotion insights to support consistent 10%+ annual dollar growth. Built Power BI reporting to reduce manual reporting time by 30–40%, led planogram optimization across 900+ store sets, and improved SKU productivity by 10–15% while driving +4–6 ACV points and +3–5 average items carried.

Category Management POS And Syndicated Analysis Shopper Insights JBP Customer Strategy Power BI Tableau

Category Development Manager

Wells Enterprises

Nov 2011 - Sep 2015 (3 years 10 months)

Led category reviews and planogram execution across national and regional retail accounts, strengthening retailer strategy and in-store shelf performance. Identified distribution expansion and assortment optimization opportunities and supported customer business planning by translating syndicated, shopper panel, and retailer POS data into category stories and growth recommendations.

Category Strategy Assortment Planning Shopper Insights Syndicated & POS Analysis Pricing Strategy

Senior Category Analyst

Frito Lay

Oct 2005 - Oct 2011 (6 years)

Served as Category Captain for Salty Snacks, owning category performance analysis, assortment recommendations, planogram development, and field communication. Built monthly performance scorecards by integrating syndicated and retailer sales data, led space-to-sales analysis to align shelf space to sales contribution, and improved reset and campaign effectiveness with field-ready recommendations.

Category Management Space To Sales Analysis POS And Syndicated Analysis Reset Support Enablement Merchandising Strategy

Marketing Data Analyst

Reynolds & Reynolds

Feb 2003 - Sep 2005 (2 years 7 months)

Formalized recurring customer insight reports to improve visibility into performance trends, shopper behavior, and promotional results. Streamlined reporting processes by implementing workflow improvements and resolving data inconsistencies to strengthen accuracy and analytical efficiency.

Data Analysis Data Quality Management Root Cause Analysis Dashboard Development Customer Insights Workflow Optimization